ITV aired a repeat episode of Tipping Point last and fans of the show couldn't help noticing a phrase that host Ben Shephard appears to overuse.
Tuesday (April 21) evening's instalment featured hopefuls Paula, David, Sophia and Mike.
Presenter Ben led them through the game with his usual flare and energy, but viewers at home couldn't get past his use of the word 'lateral'.
Taking to Twitter, many pointed out that he says a contestant might get "a bit of lateral" whenever the counters they put in the drop zones don't quite go the way they hoped.
Could be a drinking game
Some viewers joked that it could be turned into a drinking game, whereby the players take a shot every time Ben uses the phrase.
One said: "Wonder how many times Ben Shephard has said 'lateral' in his life time? #tippingpoint"
Another tweeted: "Take a shot every time Ben says 'lateral' and you'll be wasted in no time. #tippingpoint."
Take a shot every time Ben says 'lateral'
A third wrote: "If I had a pound for every time Ben says 'little bit of lateral' £££ #tippingpoint."
Someone else put: "Ben Shephard loves the 'might get a bit of lateral' when a counter goes skew-whiff! #tippingpoint."
It's far from the first time viewers have noticed Ben using the word so much.
"We could all do with some lateral, Ben #TippingPoint," said one viewer after a previous episode.
"How many times will Ben say lateral today?" asked another.
Ben loves some lateral
Another wrote, rebuking a contestant: "Oi Annette, you're not allowed to say 'lateral', it's a Ben trademark! #tippingpoint."
"A bit late in to #tippingpoint today," someone else once said, before asking: "Has Ben had a lateral squeeze yet?"
"Ben loves some lateral," said another, simply.
Earlier this month, the star posted a clip of himself having a good time learning a new talent with his sons during the coronavirus lockdown.
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