TV

Good Morning Britain viewers in tears as lonely widower kisses a photo of his late wife

Cyril Banks is part of the 1 Million Minutes campaign

| Updated:

The sight of an elderly veteran kissing a photo of his late wife left Good Morning Britain viewers in bits earlier today.

Cyril Banks, 94, features in a clip for the ITV daytime show’s 1 Million Minutes campaign which aims to help raise awareness of loneliness in the UK through volunteering.

Soundtracked by a cover of Elvis’ Are You Lonely Tonight? by Matt Goss, the film sees Cyril collecting money for charity wearing his medals proudly.

But when he heads home, he goes back to an empty house – and a framed photo of him with his late wife, Vera, comes into view.

Cyril is a widower (Credit: ITV.com)

Read more: Good Morning Britain’s Ben Shephard ‘FLASHES’ guest while wearing a kilt

As Cyril sings along to the tune himself while sobbing, he reaches down and lifts the photo towards him before planting a kiss on it.

Moments later, supporters of the campaign are seen keeping Cyril company, holding both of his hands and bringing a smile to his face.

Great cause. Loneliness is a terrible thing.

Viewers adored the short music video but were moved by the sight of the pensioner’s solitude.

“OMG this breaks my heart,” commented one observer on Twitter.

Very moving (Credit: ITV.com)

Read more: GMB fans furious as guest insists chocolate advent calendars should be banned

Another admitted: “Omg, buckets of tears 😭.”

A third touched viewer added: “Simply beautiful ❤️.”

“Great cause. Loneliness is a terrible thing. #LetsCareTogether @GMB @piersmorgan #Christmas2019,” contributed another person.

Earlier this week, Cyril appeared on the sofa with presenters Susanna Reid and Piers Morgan to talk about how he has been helped through his grief and loneliness by The Not Forgotten Association.

Cyril Banks GMB
Cyril bonding with Piers earlier this week (Credit: ITV)

The 1 Million Minutes campaign is focusing on volunteering to help someone who is lonely through loss. Whether through bereavement, separation, dementia, ill health or disability, GMB is hoping to end end loneliness with the support of viewers.

They have teamed up with the Alzheimer’s society, Grief Encounter, The Not Forgotten, The Silver Line, Re-engage (formerly Contact the Elderly) and the Princes Trust and hope people can pledge some time to supporting someone who is lonely.

For more details and to make a pledge, click here.

Singer Matt has helped launch the campaign (Credit: ENT / SplashNews.com)

Good Morning Britain airs on weekdays from 6am

Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know what you think of this story.