If you go down to Essex today, you're sure of a big surprise - especially if you pass Gemma Collins' boutique.
And, seeing as it's still October, we doubt you'll believe your eyes!
Yes, Diva Forever star Gemma has given her plus size boutique a Christmas makeover – nine weeks before the big day.
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Posting to Instagram, Gemma revealed that she had someone dressed in a giant Elf On The Shelf costume wandering around her shop.
According to the Mirror, she said: "As you all know I love Christmas and it’s all happening here in my shop I am officially MISS CHRISTMAS."
It's October – haven't had Halloween yet!
However, it appears as if Christmas has come too early for some - or they were worried about the naughty elf causing mischief in Gemma's shop.
"It's October – haven't had Halloween yet," one laughed.
"Stop it, Gemma – it’s October," pleaded another.
"It's too early," protested a third.
Gemma was clearly in a festive mood after a tough couple of weeks.
The star is said to have called 999 after failing to get hold of ex-boyfriend James 'Arg' Argent for 12 hours and fearing he'd overdosed.
Gemma also revealed that she was headed back to TOWIE.
She posted a picture of herself on her way back to filming and said: "Filming for TOWIE tonight! They called her palace, spoke to her people, she drank her English breakfast from a fine china cup thought a while...... and then said ..... HELL YEAH #towieroyalty."
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