Helena Worthington from Gogglebox has been praised by viewers after Friday night's (20.09.19) episode saw her breastfeeding her newborn.
Applauded for "normalising" breastfeeding, Helena was shown feeding her baby boy while watching television with her mum Alison and dad George.
Read more: Richard and Judy set for This Morning return
One viewer tweeted: "So happy to see @Channel4 normalising breastfeeding."
Another praised: "LOVE how #Gogglebox is showing breastfeeding, so important to normalise it!"
A third wrote: "Well done to #Gogglebox for showing new mum Helena #breastfeeding."
And a fourth wrote: "Fab to see #breastfeeding on #gogglebox last night @Channel4... it just got me thinking how breastfeeding on the TV is quite rare!"
So happy to see @Channel4 normalising breastfeeding
But not everyone was quite on board with the progressive scenes, and Helena has already clapped back at a tweet that said the breastfeeding "was not appropriate".
This is not the first time Helena has addressed negative comments about her on the popular Channel 4 show.
In the last series, Helena claimed to have been "[bleep] shamed" by online trolls for appearing pregnant and unmarried on the series.
She tweeted at the time: "FYI - not that this should matter! I am not 18, I am 29, and my baby does have a father, but I wish to keep that side of my life private.
"If a young woman has children from an accidental pregnancy they do not deserve to be [bleep] shamed by anyone especially other women."
What did you think of Helena breastfeeding on Gogglebox? Tell us what you think on our Facebook page @EntertainmentDailyFix.