"That's entertainment!" warbled members of The Jam.
And "THIS is entertainment!" is often chirruped throughout the ED! office. We like to remind ourselves, now and again.
But this really - really - is entertainment. The ents section of ED!, so you know it's the truth.
Among our favourite types of shows are the biggest and best telly programmes in the UK. We're obsessed with the likes of Ant and Dec's Saturday Night Takeaway, The Voice and Britain's Got Talent, covering them all in depth.
And not just on the nights they air on TV - we keep you in the loop throughout the week as ents news breaks.
Then there's the what and the hows of I'm A Celebrity… Get Me Out of Here!, The X Factor, all guaranteed to keep us glued to our TVs for weeks (and months) on end.
And who could forget shows like Strictly Come Dancing, Gogglebox and Great British Bake Off? We can't. And neither do you.
That's why we dedicate ourselves to bringing you the very best coverage and the most interesting angles from the very best ents British TV has to offer.
This is entertainment. This is ED!.