Jane Moore from Loose Women has opened up about her "perfectly normal tummy folds" and "cellulite" with a candid snap of herself in a bikini.
The presenter, 57, shared a message about body positivity for her followers on social media as she uploaded a "flattering snap" and insisted she doesn't look anything like it when she stands up.
The photo, posted on Instagram, shows Jane reclining on a foam lilo as she chills in a pool on holiday.
She wrote alongside the snap: "I know it's de rigeur to post photos pointing out whatever you think your flaws are, but I'm too old for all that.
"So instead, I'm very happy to post a flattering snap when I see one! No, I don't look anything like this standing up (as you can tell from the white stripe on my midriff where, thanks to perfectly normal tummy folds, the sun don't shine) and yes I have cellulite that you can't see, but so what?
No, I don't look anything like this standing up.
"This image is still 'real' - it just happens to be a reclining, artfully shadowed reality captured by The Bloke who likes to take b/w shots on his phone."
She continued: "It's more reminiscent of a painting than a photo, but I really like it so I thought I'd share it."
Her followers rushed to praise her in the comments, with one writing: "You don't need to justify why you're putting up a pic that you like of yourself. Post it and say 'Here I am world'. You look amazing lying down or standing up!"
Another said: "You look absolutely fab in this pic, Jane! I always think that the best photos are those that are taken when you are completely off guard. As that's when the real you is captured."
A third simply wrote: "Wowzer! Looking fabulous."
Jane was on a two-week holiday with her husband Gary Farrow as she took a break from her usual presenting duties on daytime telly.
In an episode of Loose Women earlier this month, Jane was part a debate over whether or not smokers should be paid to quit - and angry viewers slammed her co-star Carol McGiffin for suggesting giving up is "not difficult".
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