Love Island 2021

Love Island stars who have proven not winning the show can be more lucrative

These former contestants have made millions despite not winning

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Love Island 2021 is set to come to an end tonight (August 23).

During the show’s live final, one lucky couple will take home £50,000 after being crowned winners.

However, the ITV2 dating series has proven to be just as lucrative for some non-winning contestants.

Love Island 2021: Alex and Olivia Bowen
Before Love Island 2021, Olivia and Alex Bowen appeared on the show’s second series (Credit:

Love Island 2021: Olivia and Alex Bowen

Olivia and Alex Bowen hit it off in the Love Island villa back in 2016.

Since then, the pair have tied the knot and moved into their very own mansion in Essex.

And it appears their bank balances are reaping the benefits.

Read more: Ex-girlfriend of Love Island star Teddy believes him and Faye ‘won’t last outside the villa’

According to reports, Olivia and Alex are the most successful contestants of all time – despite not winning series two.

It’s believed they’ve made an estimated £4 million through endless deals, campaigns and selling their wedding photos.

Meanwhile, their joint net worth is nearly at £5 million.

Love Island’s Molly-Mae Hague has worked hard to maintain her popularity (Credit:

Molly-Mae Hague

Molly-Mae Hague came second alongside boyfriend Tommy Fury on the 2019 series.

However, that certainly hasn’t stopped her from raking in the cash.

Soon after departing the villa, Molly-Mae signed an impressive £500,000 deal with Pretty Little Thing.

There were brands offering me cars, money I can never dream of earning

She’s also started her own fake tanning company, as well as secured numerous high-profile sponsorship deals.

Speaking about her popularity after the show, Molly-Mae revealed: “There were brands offering me cars, money I can never dream of earning.”

Furthermore, boyfriend Tommy has a rumoured net worth of £800,000.

Wes Nelson has made a name for himself after Love Island (Credit:

Wes Nelson

Despite not winning the show with Megan Barton-Hanson in 2018, Wes Nelson has proven popular with fans.

He recently became millionaire at the age of 21 thanks to his successful stints on Dancing On Ice and Celebrity X Factor.

Meanwhile, the reality star has since launched his own music career.

Wes previously told The Sun: “I was a millionaire by the age of 21. And that’s not being a show-off or anything, but it’s wise investments and understanding this life doesn’t last forever.”

Love Island Megan Barton-Hanson secured various deals after the show (Credit:

Megan Barton-Hanson

Meanwhile, Megan Barton-Hanson also bagged herself an impressive fee after the show.

The former model, who is estimated to be worth £800,000, reached the final alongside Wes in 2018.

Following her departure from the villa, Megan secured deals with Pretty Little Thing and Ann Summers.

In addition, she also makes an estimated £800,000 a month through her OnlyFans account.

Love Island 2021
Olivia Attwood bagged her own show after Love Island (Credit:

Olivia Attwood

Love Island season three star Olivia Attwood has an estimated net worth of £1,200,000.

As well as appearing on The Only Way Is Essex, the star has her own ITVBe reality series.

When it comes to social media posts, Olivia can make up to £3,000 per upload.

Meanwhile, she has also had two successful clothing collections with I Saw It First.

What could the Love Island 2021 stars earn?

According to PR expert  Rochelle White, this year’s contestants also need to have the ‘likeability factor’.

She told ED!: “If their audience really believes in them and what they stand for, they will have a strong influence.

“The prime example of this are past contestants like Molly-Mae, Olivia Bowen, Maura Higgens and Olivia Attwood.

“They have an influence on fashion, beauty and life due to the content that they create and share as well as the brands that they work with.”

Read more: Love Island winners set to pocket £1.5 million with exclusive deals and £50k Instagram posts

Rochelle added that Kaz, Milly and Liberty are the three most lucrative contestants.

However, they need to ensure they have a good management team behind them.

The PR director explained: “When it comes to picking agents and management teams they should be working with them closely and helping to maximise all the opportunities, connections and career decisions they make or come across.

“Having a clear plan and good support will help build a long standing career and personal brand.”

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