A cheeky joke about Little Mix from Brits host Jack Whitehall was the most objectionable moment from last night’s awards do, going by a news outlet report.
According to The Sun nearly 70% of complaints made to regulator Ofcom were about the seedy gag which played off the group’s stage costumes.
Comic Jack, 30, also shared an awkward segment with Little Mix when eyes were rolled at his comments before he took the mick out of their nemesis. Piers Morgan.
But it was his aside about their performance – which some fans claimed was ‘mimed’ – that inspired the most protests.
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“Raunchy! Dads up and down the country are awkwardly fumbling for a scatter cushion right now,” Jack joked following their PVC-clad showing.
The majority of the other complaints are said to have been about Little Mix’s provocative performance in itself.
Singers Perrie Edwards, Leigh-Anne Pinnock, Jesy Nelson and Jade Thirwall were also criticised for putting on an ’embarrassing’ show by some viewers.
The best British video award winners were later seen sniggering and covering their mouths at Jack’s punchline which took aim at Piers.
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“I don’t want to use this word on a family show… Piers Morgan,” Jack began.
To frosty glares from Little Mix, he continued: “Piers Morgan didn’t like that picture where you stripped off naked.
“Which is weird. Y’know – voluptuous breasts and four chins it must have been like looking in the mirror for him.”
The Sun reports 25 of the 38 complaints made about the ITV show concerned Jack’s saucy remark.
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