Spending the last couple of months filming Love Island appears to have gone to Caroline Flack's head – literally.
All that sun, sea and sand has inspired the presenter to try out a new, summery hairstyle.
Caroline, 39, has taken to social media to show off her new blonde locks.
Yesterday, the Londoner shared a selfie with her 2.2 million followers on Instagram.
The picture showed her new blonde tresses cascading over her shoulders as she posed in the back of a car.
She captioned it: "I've had 2 wonderful days off work and caught up on all my sleep and feel ready for the next few crazy days ahead.
I've had 2 wonderful days off work and caught up on all my sleep and feel ready for the next few crazy days ahead.
"This picture is completely unrelated but we took it in the car today... you get me."
And her fans certainly did get it. One swooned: "Looking beautiful."
Another follower cooed: "Stunning!"
A third simply wrote: "Hottie."
Caroline is clearly fond of her new look, because she was at it again hours later, this time sharing a picture on her Instagram Stories.
She wrote: "I'm a fully fledged blonde now and I love it. Thanks @bleachlondon for always getting it."
This is by no means the first time Caroline has gone for a lighter look – although we don't recall her ever being quite as blonde as this.
The transformation may come as a surprise to Caroline's chief stylist Gemma Wheatcroft, who last month revealed that the presenter wouldn't be pushing the boat out with her look this series.
She told Hello! magazine: "We're mainly keeping it simple and chic. Maybe some embellished hair clips if the mood suits."
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