Kelly Osbourne featured on Celebrity Gogglebox last night (June 14) and viewers couldn't help noticing something strange about her voice.
The singer, 34, was on the programme with her pals Sammy and Fleur at a posh pad in London.
The trio were having a random conversation about fresh soup and Kelly admitted she does like it, as she makes her own, but she really doesn't enjoy fresh tomato soup.
She said on the show: "Whenever I have them in like restaurants and it's not from the can, I think it just tastes like pasta sauce. I'm like, I'm literally having marinara without the pasta."
But as Kelly lounged about and commented on the telly as per the usual Gogglebox set up, fans noticed that her voice seems to have changed - into that of her famous mum, former X Factor judge Sharon Osbourne!
One viewer on Twitter said: "Kelly O sounds just like her mum!! Same voice #CelebrityGogglebox."
Why does Kelly Osbourne talk with a funny accent these days?
Another commented: "OMG, Kelly is sounding like her mum."
A third tweeted: "Kelly Osborne's voice is definitely evolving into her mother's #CelebrityGogglebox."
Someone else said: "How much does Kelly Osborne sound like her mum?!?! #CelebrityGogglebox."
A fifth asked: "Why does Kelly Osbourne talk with a funny accent these days? She sounds like her mum #CelebrityGogglebox."
Elsewhere on the programme, pop band Little Mix shocked viewers with a rather raunchy conversation about private parts.
They were watching Naked Attraction, a show that sees people who are looking for love choosing dates based on their naked bodies.
One contestant on the programme said she wanted a man with large genitalia because of her "jam jar" vagina.
Three of the girls, Jesy Nelson, Jade Thirlwall and Leigh-Anne Pinnock, had to explain to bandmate Perrie Edwards what the term meant - to hilarious effect.
Other guests on the first episode of Celebrity Gogglebox included presenter Rylan Clark-Neal, I'm A Celebrity favourites Georgia 'Toff' Toffolo and Stanley Johnson, and Denise Van Outen.
Do you reckon Kelly is starting to sound a lot like her mum? Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know what you think.