Viewers of This Morning were stunned when a reporter made a slightly awkward remark during a segment about the floods this week.
Over the weekend, hundreds of residents across Northern England were evacuated from their homes due to the floods.
Reporter David Blackmore appeared on Monday morning's show live from Bentley Rise in Doncaster to speak about the impact the floods have had on the locals.
But when speaking about how the community has come together, David used an unfortunate choice of words.
He said that "donations have been flooding in" to the victims of the floods.
The community has flocked there, donations have been flooding in.
David told viewers: "The focus for the community here is less on the water in their homes but in the aftermath and what happens next.
"The community here has really rallied around from Friday morning when a business was turned into a community centre.
"The community has flocked there, donations have been flooding in and slowly but surely people have started to get back into their homes after being evacuated."
David's choice of words caught the attention of some viewers, who shared their thoughts on Twitter.
One person said: "'Donations have been flooding in' probably wasn’t the best phrase to use when talking of the terrible floods in South Yorkshire."
Another wrote: "'Donations have been flooding in'... Nice choice of words there, pal!!"
A third added: "Did the bloke reporting on the floods on @thismorning really just say 'donations have been flooding in'?"
During the segment, David also spoke to dad Steve Bottomley, whose 12-year-old son was sucked into an underground pipe after falling into a flooded river on his way home from school with friends.
“Donations have been flooding in” probably wasn’t the best phrase to use when talking of the terrible floods in South Yorkshire. #thismorning
— Ess Em Aitch (@super_sarah_h) November 11, 2019
"donations have been flooding in"...
Nice choice of words there, pal!!#ThisMorning
— T.H (@NSFtwerk) November 11, 2019
Did the bloke reporting on the floods on @thismorning really just say “ donations have been flooding in” ? 🤦♂️🤦♂️
— Lee Summerfield (@Lee010) November 11, 2019
Steve said: "This pipe is probably only 40 to 50cm across. My wife stayed in the same room as him that night expecting him to have a night terror but he was actually okay.
"We did lots of talking, talk it through, what could have happened, try and get that out of his mind and think about he's actually here to tell the story."
The Environment Agency still has 39 flood warnings in place across the country, including five severe warnings on the River Don in South Yorkshire.
The agency said around 400 homes have been flooded in the north and 1,200 properties have been evacuated.
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