Holly Willoughby smiling broadly on Freeze the Fear
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Where is Freeze the Fear filmed? The stunning location of the BBC survival show

Holly Willoughby show continues tonight on BBC One

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Holly Willoughby’s new show, Freeze the Fear, features a stunningly gorgeous icy backdrop in Europe.

However, where exactly in Europe was Freeze the Fear filmed?

Here’s everything we know about the show’s location.

freeze the fear is filmed in an italian location
Freeze The Fear is filmed in a stunning location in Northeastern Italy (Credit: BBC)

Where is Freeze the Fear with Wim Hoff filmed?

The Dolomite mountains in Italy were used as Freeze the Fear’s filming location. It’s a stunning mountain range located on the northeastern edge of the country.

As a result, in August 2009 the Dolomites were declared a World Heritage Site.

However, the mountains are considered very dangerous. There are terrifying heights to scale, and a big risk of avalanches at any given time. As a result, there are regular reports of deaths and tragic accidents.

The show sees Holly Willoughby and Lee Mack follow eight celebrities as they give up their home comforts and try to survive in freezing temperatures.

Read more: Holly Willoughby’s diet and exercise regime

Opening up about the stunning location, expert Wim Hof said: “It was a beautiful setting in the middle of the mountains in Italy, with the snow, valleys and frozen waterfalls.”

In the first episode of the highly-anticipated BBC series, the group of celebs will need to do a terrifying abseil down a 500ft sheer icy cliff face to enter the village where they’ll be staying together.

Freeze the Fear with Wim Hof airs next on April 19 at 9pm on BBC One and iPlayer.

Meanwhile, host Holly was granted a two-week leave from her role on This Morning so she could jet off to Europe.

“I can’t wait to team up with Lee and Wim on this show,” she said.

“Lee is a favourite in our house because he’s so hilariously funny and I’ve been a fan of Wim for a long time. He’s a genius who’s incredibly passionate about helping others.”

Holly Willoughby in Freeze the Fear's stunning Italian location
Meanwhile, Freeze the Fear airs weekly on BBC One (Credit: BBC)

What is the show about?

Every week the show’s stars take on challenges that will become more intense.

However, thankfully extreme athlete Wim Hof will guide the celebrities and be by their side along the way.

Read more: Freeze the Fear fans all make the same joke as Holly Willoughby’s new BBC show airs

Wim Hof rose to fame as “The Iceman”. He has an uncanny ability to endure extremely cold weather conditions.

Elsewhere, he was famously featured on Gwyneth Paltrow’s Goop Netflix series in early 2020. Meanwhile, Wim Hof also has a big following of A-list celebrities, athletes and influencers worldwide.

Freeze the Fear with Wim Hof airs 9pm on Tuesday, April 19th on BBC One

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