Sarah Jossel, Alison Hammond and Dermot O'Leary smiling on This Morning today
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This Morning slammed today for ‘insane’ decision amid cost of living crisis

£300 for hair botox?!

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This Morning welcomed Sarah Jossel onto the show today as she talked about the best in-salon hair treatments.

In her segment, she mentioned a new hair treatment called hair botox which is supposed to make your hair look younger.

However, viewers were not impressed with the prices and slammed the show for talking about lavish hair treatments amid a cost of living crisis.

Sarah Jossel smiling on This Morning today
Sarah Jossel spoke about the best hair treatments during her segment on This Morning (Credit: ITV)

This Morning today

This Morning invited Sarah Jossel on to talk about the best in-salon hair treatments.

Talking on the show, Sarah mentioned different hair treatments that she thinks are worth the price tag.

This included Olaplex hair treatment, extensions and even permanent blow dries.

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In her segment, Sarah also introduced a new hair treatment called Hair Botox.

Unlike facial botox, hair botox has nothing to do with injections, instead its a treatment for people who want to de-frizz their hair or get rid of any curls.

It even makes your hair look younger, apparently!

Alison Hammond and Dermot O'Leary look at camera as they host This Morning today
This Morning slammed by viewers who aren’t happy that they’re talking about £300 hair treatments during a cost of living crisis (Credit: ITV)

Sarah explained that hair botox costs around £200-300+ and lasts around three to six months.

However, viewers weren’t pleased with the hefty price, claiming that we are still in a cost of living crisis.

This Morning hair segment

As petrol prices are rising and electric bills are soaring, hair treatments are probably the last thing people want to spend their money on.

Many viewers rushed to Twitter to slam the show for their ‘insane’ decision.

Posting on Twitter, one person commented: “With the finger on the pulse of the nation. Major cost of living crisis, people ringing in tears about it and they’re banging on about hair treatments at £200+. @ThisMorning why?”

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Another viewer said: “#ThisMorning this is insane. We are in a cost of living crisis and you’re promoting 300 quid hair.”

A third added: “#ThisMorning I thought we were in a cost of living crisis.”

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