This Morning fans were left outraged today (Friday, July 10) after Bernie Ecclestone said he didn't change the nappies of his newborn son, Ace.
But it wasn't the fact he didn't do the task, it was the comment he made alongside it: "That's what wives are for" that sent Twitter into meltdown.
The interview came across a little stilted and awkward as the presenters' questions were met with short answers.
Bernie Ecclestone wasn't at the birth of his son
When talking about the birth, 89-year-old Bernie revealed he wasn't there: "I'm not a doctor," he said. Phillip argued a lot of men liked to be there for the moment. Bernie replied: "I don't know what there is to see, I'd rather watch a video."
Phillip asked if he had to be careful, given current circumstances in the world. "Careful about what?" Bernie responded.
Holly went on to discuss the Forumla One magnate's age, saying: "As a couple, I imagine that was a conversation that you both had. How do you feel about that?"
"About the conversation?" Bernie queried.
"Well, how do you feel about being a father much later in life?" Holly clarified.
Bernie said: "I wanted to a father. Fabiana really wanted to be a mum as well and I didn't realise that being a father, how good and interesting it is to your life. Well, my life anyway, I don't know about anyone elses'."
Phil then reminded him he already had three daughters, but Bernie said he now has a lot more time to spend with his son.
Bernie Ecclestone reveals on This Morning he doesn't change nappies
Holly asked how hands on Bernie is as a dad and Fabiana said: "He helps."
Phil questioned whether he did the nappies or night-time feeds, to which Bernie said: "No.
"I do whatever's necessary when it's necessary, at the moment it's not necessary, that's what wives are for."
Holly sucked her breath in and Phil told him that would be "controversial" and Bernie responded that "most things I say seem to be, it's how people take them."
And people watching at home certainly didn't take that comment well.
What did This Morning fans say?
Did I just hear that man on #thismorning say "that's what wife's are for?!"
— BGD (@BGD87189528) July 10, 2020
— Zoe Barnes (@ZoeBarnes94) July 10, 2020
— Tracey Brocking (@tracey_brocking) July 10, 2020
Bernie Ecclestone “that’s what wives are for” #thismorning why are you putting Dinosaurs with attitudes from the Stone Age on our screens?
— Laura McConnell (@LauraFMcConnell) July 10, 2020
Oh wow ‘that’s what a wife is for’ #thismorning
— Zoe (@Zoei31) July 10, 2020
— Jon Youens (@JonYouens) July 10, 2020
A 'car crash' interview
The interview continued and they discussed having another child with Bernie confirming he would like a sibling for Ace.
Talk turned to Formula One and the lack of black people working within the industry.
Bernie insisted anyone who is "talented enough to do a job that is available in Formula One would be more than welcome".
Viewers felt the whole interview was a 'car crash' and 'awkward'.
— Phyl with a "y" (@Phyl_RJ) July 10, 2020
— (@JamesOgrady21) July 10, 2020
— Jennefer Brissenden (@Jennybriss) July 10, 2020
Bernie Ecclestone interview on #ThisMorning was a car crash (no pun intended). How do you go straight from newborn baby to racism?? ... I’ll be hiding behind the sofa til tomorrow
— Katy Tomkow (@KatyDooo) July 10, 2020
— Shazii_Puddin (@Shaz_iii_daa) July 10, 2020
God this Bernie Ecclestone interview is an absolute car crash. #thismorning
— Ruby Tuesday ☮ (@roobzperez) July 10, 2020
This Morning continues every weekday at 10am on ITV.
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