Holly Willoughby has hit out at Gemma Collins over her 'diva' behaviour on Dancing On Ice.
Self-proclaimed diva Gemma is already causing drama by making her celebrity co-stars wait around during rehearsals.
The Essex girl was late to a group training session for week two's joint dance and her fellow celebrities were not impressed.
Gemma's co-stars, including Didi Conn and Jane Danson, were ready to start learning the routine but there was no sign of the GC...
During Sunday's show, skating choreographer Dan Whiston asked: "Where is Gemma?" to which someone then teased: "Is she sleeping?"
A tired-looking Gem later appeared at the edge of the rink and then declared: "I'm the GC, remember?!
"I was late but I showed up and I caught up! I'm bringing out my inner diva."
During their group rehearsal, she also insisted: "I want to do my own bit."
Meanwhile, during This Morning on Monday morning, Holly had some advice for Gemma.
She said: "I really love Gemma, I’m a big fan of Gemma’s and I think she’s great on the show.
I was late but I caught up!
"But, I think there needs to be a little bit of professionalism that comes into any work you do. Just a little pride in your work. You just shouldn’t do that."
Her co-host Phillip Schofield added: The entire studio, that is that massive studio with all of the people involved, were all standing there waiting."
Holly said: "Including Jane and Chris who were all sitting there on the judging panel because it was a full dress rehearsal."
Read more: First celebrity voted off Dancing On Ice
Love Island star Kem Cetinay tried to defend Gemma by saying it was part of her 'The GC the Diva' persona, but Holly hit back: "No that's absolute rubbish.
"That's just a really good excuse to get away with stuff you don't want to do. I love that side of her but professionalism will always outweigh any of that diva behaviour."
The 37-year-old's timekeeping might not be great but at least she's being supportive to her fellow co-stars.
She has been urging viewers to vote for her pals including Brian McFadden, Saira Khan and Richard Blackwood, who made their first appearances on last night's episode of DOI
The Only Way Is Essex star will perform her second dance with professional partner Matt Evers this Sunday.
Gemma has admitted feeling "sick" with nerves in rehearsals but she told her Instagram followers she "can't wait to get back on the ice".
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