Amber Gill has been on a rollercoaster since she won Love Island this summer.
The 22-year-old won the hearts of the nation thanks to her down-to-earth personality and eye-catching curly hair.
But now Amber has stunned fans with a hair makeover that has dispensed with her curly locks.
Amber, who won the dating competition after hooking up with Greg O'Shea, launched her clothing line with Miss Pap.
In a star-studded launch, Amber debuted her new look then took to Instagram to show her followers.
She captioned an image showcasing her long, straight brunette locks, saying, "My launch look.
"Y’all wanted straight hair so bad.
"And guess what I’m gon' give it to ya.
"The beginning of my hair journey. Thank you @dollhouselondon_ Thank you for always slaying my makeup @makeupbymikey."
Alicia Keys eat your heart out!TOWIE's Georgia Kousoulou said, "Wow" followed by a cat with heart-for-eyes emoji.
Winner of The Apprentice in 2018, Sian Gabbidon, commented: "OMGGGG... LOVE."
Her Love Island co-star, Francesca Allen, said: "Alicia Keys eat your heart out!"
This isn't the first time fans have been shocked by Amber's straight hair.
While she was in the Love Island villa, Amber's official Twitter account, which was run by her pal Mart Tweedy while she was away, left fans divided with a snap showing the star with her normally curly locks straightened.
Fans weren't so sure they liked the look, with many admitting that while Amber still looked stunning, they preferred the curls.
One said: "So pretty - but I love her curls more..."
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