Critics have called out Katie Price for promoting a slimming product, insisting that she appears not to have lost any weight.
The 40-year-old shared an apparent before and after picture with her fans on Instagram and said she felt lighter. She was promoting a diet supplement called Boom Bod.
She wrote: "#ad When I want results, you know I need to get them. That’s why @boombod is my go-to when I need to lose weight quickly, and in a healthy way.
"These shots are full of unique vitamins, and contain a natural fibre that is clinically proven to aid with weight loss.
"Plus they taste great, which let's be honest, can be a deal breaker! If you want something quick, easy and that works, you’ve got to check out this program!"
While some fans told her she looked "amazing" and in great shape, some weren't so convinced.
Many thought the star was just standing at a different angle to appear smaller, while others branded her irresponsible for endorsing quick fix products.
One critic commented: "I think anyone can see that you're just standing a different angle with your trousers pulled further down to make you look bigger 🤔."
A second follower wrote: "All you did was change your angle. It's unhealthy to promote fast diet products to a young, impressionable audience."
Another disappointed fan complained: "How disingenuous. The way you are standing in each photo affects the way you look. But you know that. Sigh 😔."
All you did was change your angle.
And a fourth said they couldn't even see a difference, writing: "You look the same in both photos 🤔."
At least Katie can enlist the help of her boyfriend Kris Boyson, who is a fitness trainer!
She revealed that she was going on a health kick two weeks ago and, after a week, insisted she could already see results.
View this post on Instagram
I’ve said it before and I’ll say it again, this @boombod stuff is unreal! Each shot is just 10 cals and tastes amazing. I’m a week in and already seeing great progress. It’s so easy too. All you moms know how hard it can be to stay consistent when you’re trying to manage a household. Can’t wait to see what a few more days brings. #ad
Katie said that she had put on "two stone" since last year and she was keen to do something about it.
ED! has contacted a representative for Katie for comment.
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