holly willoughby i'm a celeb declan donnelly

Viewers bewildered by Holly Willoughby wearing a “sexy” cocktail dress in the jungle

Not everyone was impressed by the glam look

The jungle fashion on I’m A Celebrity… Get Me Out of Here! isn’t always the, er, sexiest – mostly because it’s geared towards protecting celebs from the millions of bugs living nearby.

Which made presenter Holly Willoughby’s choice of outfit for Friday night’s episode all the more surprising.


The ITV star chose a $219 low-cut black cocktail style dress, from Australian brand Hansel and Gretel.

Baffled viewers flocked to comment on the sexy look, with one writing: “Does Holly Willoughby know she’s in the jungle??? What the ‘eck is she wearing? LBD feminine dress!”

A second added: “I thought this was supposed to be the jungle, not a fashion parade catwalk.”

holly willoughby i'm a celeb (credit: angiesmithstudio Instagram)
Holly’s dress divided fans (credit: angiesmithstudio Instagram)

A third wrote a little aggressively: “Burn this outfit!” While a fourth said: “Who the hell is dressing Holly Willoughby? She looks like an awkward teenager in an ill-fitting cocktail dress at the school prom #imaceleb2018.”

Another suggested it looked more like “nightwear”, with one more accusing her of shopping in sex shop Anne Summers.

It was particularly shocking in contrast to the outfit the This Morning star had chosen to film the challenges, where she teamed a simple dark t-shirt with a skirt.

holly willoughby i'm a celeb declan donnelly
Holly chose a simple tee for her trial outfit (credit: ITV)

But some others loved the evening look.

One wrote: “Hi Holly just wanted to say that I loved your dress last night, you looked amazing!! Let the haters hate they are only jealous!!

Another tweeted: “@hollywills amazing dress holly. Looking stunning as always.”

A third joked about her bringing some sex appeal to the show,  as she covers Ant McPartlin as host, writing: “You do add a bit of glamour on I’m a celebrity. Black dress – Ant couldn’t have carried it off! haha well done x.”

Read more: I’m A Celeb viewers accuse producers of “fix” after Noel Edmonds exit

The mum-of-three’s outfit choices have been the talk of the series, with some looks more popular than others

holly willoughby i'm a celeb
This look was a lot more popular (credit: angiesmithstudio Instagram)

But Holly has been consistently popular in her presenting skills, working alongside old friend Declan Donnelly.

The pair couldn’t stop giggling on Friday’s show, as they watched the contestants battle it out in the immunity challenge, as they downed various gross-sounding drinks.

holly willoughby i'm a celeb declan donnelly
Holly and Dec have been a popular combo (credit: ITV)

The show ended in a shocking elimination, as Noel Edmonds was sent home.

Read more: Anne Hegerty has not got I’m A Celebrity game plan

We think she looks great! But then, we think Holly looks great in everything…

What did you think of Holly’s latest look? Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know what you think.