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Tuesday 14th July 2020

Chocoholics drooling in anticipation for launch of luxury Kit Kats that cost £14

Posh Kit Kat Chocolatory range comes in 1500 possible different flavours!

Kit Kat connoisseurs can't wait to give their chocolate-covered wafers a serious upgrade when the online shop for the luxury Kit Kat Chocolatory range launches next month.

Nestlé hopes the popular snack will prove to be must-have stocking filler this Christmas following its bespoke makeover, which means customers will be able to order from 1,500 possible different flavours.

Upmarket ingredient choices include dried rose petals, shortbread and cocoa nibs - and Kit Kat fans can also choose an option to coat the fingers in ruby chocolate

Special edition flavours also include gin and tonic, Eton mess, Cherry Bakewell, marmalade, Earl Grey and whisky & ginger.

Read more: Lindt selling GIANT ball filled with chocolate truffles for Christmas

This posh craft Kit Kat may not be one you want to scoff down with a quick cuppa, however. An eight-fingered, custom-made 150g  is expected to cost £14, with the special edition bars priced from £7.50.

It is expected that customers will be able to 'create their own break' by choosing from four types of chocolate and 14 ingredients to build their own Kit Kat.

Budding chocolatiers will also be able personalise the packaging for their handmade order's delivery.

The Kit Kat Chocolatory is also available at selected retailers, including some John Lewis stores.

Those are some gourmet-looking Kit Kats right there (Credit: YouTube NestléUKI)

Read more: Chip shop unveils deep fried Christmas menu - including battered Toblerone!

Going by reactions on social media, people can't wait to get stuck in.

"They look yummy and we can't wait to give them a try!" tweeted one impressed potential customer.

"All looking very exciting!" added another.

Another user enthused: "Say whhaaaaaat?? Don't mind if I do..."

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I don't usually post pictures in my feed from time spent out shopping for snacks. There's plenty of “Found in Asda/Tesco/Sainsbury's” style blogs out there, and that's not what I try to do... But in this case, I think it's worth posting a few snaps taken in the KitKat Chocolatory Pop Up store inside John Lewis at the Manchester Trafford Centre. You can also buy these bars online through John Lewis. There are six special editions: Springtime in Japan - Cherry-flavoured and apple filling covered in Ruby chocolate. Whisky & Ginger - Whisky flavour and ginger filling covered in dark chocolate. Nuttylicious - Hazelnuts, pistachios and peanuts, covered in milk chocolate. Billionaire's Treasure - Caramel filling and buttery shortbread pieces covered in milk chocolate. Zingtastic Gin & Tonic - Gin and tonic flavour caramel filling (made with sugar and sweetener), covered in milk chocolate. Jewels of the East - Pistachio and rose petal filling covered in dark chocolate. All the bars are displayed in cases, which under the bright lights proved pretty reflective. Whilst the photos aren't great, hopefully you'll get an idea of what to expect. 🙂 Single packs of 6 bars cost £7.50. A double pack of two pre-determined flavours costs £12. At this store you can't design your own bar - that's only available at the Oxford Street John Lewis. However you can design a mixed box of the Best of British selection. More on that soon!

A post shared by Eat Explore Etc (@helloeatexploreetc) on

Kit Kat boutiques with the Chocolatory name are already popular in Japan, where they are associated with good luck - especially for students sitting exams. "Kitto katsu" sounds very similar to the translation for 'You will surely win' in Japanese.

Unconventional Kit Kat flavours among the 300 available in Japan include green tea, wasabi, purple sweet potato, sake, melon and even 'cough medicine'.

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