Good Morning Britain viewers were left cringing today as Love Island contestants Jessica Shears and Dominic Lever married on live TV.
Well, we say married... according to reports, the GMB studios aren't actually licensed as a wedding venue therefore the nuptials weren't legally binding.
The Valentine's Day episode of GMB started with stand-in host Jeremy Kyle teasing viewers that a celebrity wedding would take place before the end of the show.
And right before the end credits, it emerged the celebrities in question were Jess and Dom.
The couple, who met on the last series of Love Island, got engaged after leaving the villa.
They arrived on the GMB set fully clothed for an interview, where Jess spoke about having no plans for Valentine's Day as family are staying, before Dom let slip he's booked a secret European mini break for afterwards. How romantic!
"We have been luckier than some of the other couples," said Jess, when it was pointed out they've lasted longer than many other villa pairings.
"I think we went through all the drama when we were in the villa and first came out."
Jeremy then interrupted to ask: "Do you want to get married now?"
Dom replied: "It's Valentine's Day so let's go for it!"
Jeremy then shouted: "I need a vicar! Someone bring me a vicar!"
I, Jessica Shears, take you, Dominic Lever, to be my husband. I will not pie you off even if Muggy Mike comes along.
Enter Richard Arnold, who had coincidentally just been ordained! "I'm not sure what particular institution of church I've been ordained into. We have two rings, a beautiful loving couple.
"Do you fancy being spliced live on Good Morning Britain?"
Paying tribute to their Love Island roots, the couple stripped to white swimwear before saying their (very funny) vows.
Dom said: "I, Dominic Lever, take you, Jessica Shears, to be my wife. To share our life story on social media from this day forward because you're my type on paper."
Jess said: "I, Jessica Shears, take you, Dominic Lever, to be my husband. I will not pie you off even if Muggy Mike comes along. In the presence of TV's Richard Arnold, I make this vow."
Then came the kiss as Richard declared them the first-ever Love Island husband and wife!
Of course, it wasn't legally binding, and the couple then said they would be tying the knot for real in a Mykonos ceremony - joking Richard was more than welcome to fly over and take part!
Some GMB viewers, however, called the 'newlyweds' "cringe" for taking part.
Hey, you can't please everyone, right?
GMB airs weekdays at 6am on ITV.
Would you ever get married on TV? Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know what you think!