Everyone knows the very first rule of live TV: absolutely anything can happen.
Which was most definitely proven on Tuesday’s episode of Good Morning Britain when a guest accidentally broke the rules during a passionate segment on cat-calling.
Noa Jansma was chatting to Susanna Reid and Piers Morgan about why she uses her Instagram account to call out men who shout comments at her on the street.
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Her account, @dearcatcallers, has amassed nearly 300,000 followers in just a month.
She posts selfies of herself with the men who have been cat-calling; while she is straight-faced in all her images, the men are frequently seen smiling.
The 20-year-old student from the Netherlands launched the project to raise awareness about the objectification of women, which is what she was discussing on GMB.
Clearly passionate, Noa, perhaps understandably, got a bit carried away while explaining the project to Susanna and Piers – and the nasty Instagram comments she receives.
And, well, one thing led to another, and Noa dropped the F-bomb, leaving Susanna apologising to viewers for the language at 7.21am.
Noa had said: “I made this project about respect and how you behave with people in the street, how you should treat them an equal way.
“There are comments which say, ‘Yeah, you should respect everyone’, and then comments like ‘This mother [bleep] should die’.”
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Susanna immediately said: “Apologies for the use of that language on television, but it’s an example of the sort of thing people have been posting.”
Naturally, viewers casually sipping their tea and eating breakfast were a tad shocked.
Oops.