There are some things you wouldn’t want to happen if you’re presenting on a live TV show.
A wardrobe malfunction is one of them, to stumble over your words when reading the autocue is another, but at the top of the list is accidentally spouting a huge swear word.
Unfortunately for BBC Breakfast presenter Dan Walker that’s exactly what he did.
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During a section about a guest’s trip to Borneo, Dan said people should immerse themselves in the ‘culture’ – but replace the L with an N and you’ll see why everyone was so shocked.
Co-presenter Naga Munchetty looked pretty shocked, as Dan noticed the mistake he made and tried to correct it.
He quickly explained he’d got his tongue tied, as he said: “That was a mixture of country and culture.”
Dan then tweeted about the gaffe with a string of embarrassed face of emojis. He simply wrote: “Culture, culture, culture #Ooops”.
Viewers were shocked and many couldn’t believe they had heard him correctly.
One viewer said: “Did I really just hear the Breakfast Time presenter pronounce the world culture as [bleep]…?”
Another said: “I nearly spat my coffee out when I heard it this morning”.
A third commented: “Well @BBC, I must say I didn’t think we’d be immersing ourselves into some good o’ [bleep] today, I just snorted into my breakfast.”
A fourth said: “Sack the [bleep].”
This isn’t the first time Dan has been left red faced on BBC Breakfast.
During the Rio Olympics, a couple were seen canoodling on the beach behind Dan as he was reporting!
The BBC presenter reassured viewers the couple in question were just “reading a book”.
The 40-year-old addressed the beach romp during his daily round-up when viewers started commenting on social media.
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He said: “And for those asking what’s going on in the background on social media now, we’re not going to zoom in, but rest assured it’s not ‘that’, it’s just a hug … they’re reading a book … they are reading a book in a strange pose.”
He added that they would “find out what the book is maybe later on …” and then said the cameras would not be “going any closer than that though”.