Tom Kerridge has justified why his restaurant charges more than £30 for a plate of fish and chips.
The TV chef and host of the BBC's Lose Weight For Good, has claimed the dish is worth every penny.
Talking at the Cheltenham Literature Festival, the celebrity cook was asked why his restaurant charged so much for one of the most famous dishes in the UK.
The British dish sells for £32.50 at Tom Kerridge's Bar and Grill at the Corinthia Hotel in London.
But according to the Michelin-starred chef, the figure is "easily justifiable".
Tom, 46, defended the expensive dish, insisting the tasty dish is made with fresh dayboat turbot, the finest quality potatoes and a fruit Matson sauce.
The famous seaside meal is served with individually hand cut chips from "incredibly expensive potatoes" and half a lemon.
From my point of view, fish and chips is one of the greatest dishes in the world.
The fruity Matson sauce is named in honour of the curry sauce he remembers having as a child from his local chippy, now closed, on the Matson estate in Gloucester.
According to The Guardian he said: "If you break it down, it is easily justifiable."
"From my point of view, fish and chips is one of the greatest dishes in the world. There are Japanese three-Michelin star restaurants that are doing tempura, that are specialising in amazing pieces of fish that are deep fried and served and cost the earth.
"Why can't we get the best fish in the world and create the best batter, deep fry it and serve it with amazing potatoes?"
The chef added that if he had opted to put pan-roasted turbot with pomme puree and a sauce gribiche on the menu for £32.50 instead of fish and chips, "no-one would question anything".
He added: "Oprah Winfrey was in a few weeks ago and she had Matson sauce. I love the fact Oprah Winfrey has had fish and chips with Matson sauce. She knows Matson."
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