This Morning fashion segment

This Morning viewers divided over male fashion segment

Love Island stars posed in men's underwear for the segment

This Morning viewers were left divided over a male fashion segment today.

Alison Hammond guest edited Friday’s edition of the programme as she hosted alongside Dermot O’Leary.

And upon her request, fashion expert Gok Wan hosted a segment on men’s underwear.

Dermot O'Leary host fashion segment on This Morning
Alison Hammond wanted a menswear fashion segment on today’s This Morning (Credit: ITV)

What happened in the fashion segment on This Morning?

Alison told Dermot: “I am in charge and I haven’t forgotten about you. I’ve got Gok, he’s got the best picks in men’s fashion.”

Gok said: “[Alison’s] selfless. She’s done this for you Dermot. Today, we’re talking about menswear.”

Read more: This Morning: Alison Hammond takes over the show as viewers call for her to be permanent host

Alison added: “I didn’t want it all to be about me!”

Love Island Chris Taylor poses in underwear on This Morning
Love Island’s Chris took part in the item (Credit: ITV)

Gok continued: “Alison’s also chosen the models…” as Love Island star Jack Fowler appeared on screen.

He was sporting a pair of boxers as he showed off his ripped bod.

Gok said: “He’s modelling underwear! Dermot’s face…”

Dermot said: “For the love of God.”

Gok Wan hosts This Morning fashion segment
Gok Wan hosted the fashion item on This Morning (Credit: ITV)

Gok explained: “Our Love Island boys are joining us on the request of Alison Hammond.”

Alison said: “You look great Jack, well done!” to which Dermot said: “No objectification at all people!”

Meanwhile, fellow Love Island stars Chris Taylor and Michael Griffiths appeared on the show to pose in underwear.

As the camera zoomed in on Chris’ boxers, Dermot said: “Oh come on man!”

Dermot O'Leary and Alison Hammond host fashion segment on This Morning
Viewers were divided over the segment (Credit: ITV)

Gok then revealed a special pair of boxers, saying: “These are a micro skin underwear and they look like a regular trunk.

“But these actually have a pouch inside with a cavity. What it does is separates your genitalia so you put one part through the hole and the other part stays in.

“These are, they say, a zero per cent sweat,” as Alison was seen giggling.

Dermot O'Leary during This Morning fashion segment
Dermot O’Leary couldn’t believe what he was seeing (Credit: ITV)

What did This Morning viewers say?

Many people loved the light-hearted segment.

One person said: “Anyone else living for this underwear segment on #ThisMorning?”

Another wrote: “I am loving today’s show!! @AlisonHammond – what a legend!!

“That underwear section – @radioleary face – what a picture.”

However, others weren’t impressed with the segment.

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One tweeted: “The one time they do men’s ‘fashion’ and they do underwear! What a joke!”

Another added: “This would not be allowed with women’s underwear. Can we stop with the double standards?”

What did you think of the segment? Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know.