The 41-year-old was forced to hide her face as her co-host called out a viewer during a tense game of Spin to Win.
What happened on This Morning today?
Holly – and viewers at home – were left cringing during a seriously awkward segment of today’s edition of This Morning.
During the Spin to Win segment of the show, a slight argument broke out between a viewer and Phillip, leaving Holly hiding her face in embarrassment.
When viewers are called by Holly and Phill for Spin to Win, they have to answer the phone by using the passphrase.
If they don’t, they don’t get a chance to have a go at the big wheel.
Today’s pass phrase was ‘ay caramba’. However, when the viewer – ‘Karen’ – answered the phone, she said hello first.
However, ‘Karen’ insisted that she hadn’t said hello first.
Phillip on This Morning
As ‘Karen’ picked up, she said: “Hello, ay calara.”
A confused Phillip then approached the camera, saying: “Hello Karen, what?”
“Ay ca – sorry I can’t pronounce it,” the viewer responded.
“No, you said hello,” Phillip replied. “No I didn’t,” ‘Karen’ responded.
“Yeah you did! It’s on tape! Watch it back!” Phillip argued before hanging up.
Meanwhile, a cringing Holly went to hide behind the tombola with her hands over her face.
“I can’t bear it,” she said.
Holly Willoughby cringing on This Morning
The presenting duo then continued, justifying the fact that they had to hang up on ‘Karen’.
“Oh, I can’t bear it! Don’t talk because I can’t bear it!” Holly cried.
“Those are the rules,” Phillip said. “She did say hello, didn’t she? Those are the rules,” Holly cringed.
“It’s the first thing I did say,” Phillip continued. “You just can’t say hello! Oh Karen, we’ve not had that before.”
“Don’t do that! Sorry Karen!” Holly said.
Phillip then suggested that they send Karen a free bag of “shizzle”.
“Yeah!” Holly agreed, before they moved on to the next caller.
So what do you think? Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know.