Viewers slam Lisa Snowdon's pyjamas feature on This Morning
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This Morning today: Lisa Snowdon’s festive pyjamas segment slammed as ‘madness’ by viewers

One pair of PJs cost £100!

This Morning viewers slammed Lisa Snowdon’s festive pyjamas segment today as “madness”.

Fashion presenter Lisa, 48, stunned the audience at home when she not only wore a pair of pyjamas that were super-expensive but also presented a model wearing PJs that cost almost £100.

And viewers weren’t happy.

Viewers slam Lisa Snowdon's pyjamas feature on This Morning
Lisa introduced four families in their pyjamas on This Morning today (Credit: ITV)

What happened on This Morning with Lisa Snowdon today?

Lisa showed four families from around the country showing off different sets of pyjamas.

One featured a £16 pair of PJs from Matalan and an £8 pair from Sainsbury’s.

Read more: This Morning: Eamonn Holmes assisted by Dr Hilary after suffering from eye infection

Another young mum wore a £48 set from CyberJammies.

Viewers slam Lisa Snowdon's pyjamas feature on This Morning
These jim-jams cost almost £100! (Credit: ITV)

However, the next family featured a woman wearing a £99 pair from Mint Velvet.

And that’s when viewers all kicked off.

How did viewers react to the £100 pyjamas?

Viewers took to Twitter to express their shock and outrage at the pricey pyjamas.

One viewer fumed: “Tens of 1000s of people struggling on furlough, lost their jobs or businesses failing and your showcasing ridiculously expensive clothes and goods.

“Pyjamas £48, slippers £52! You’re way off the mark I’m afraid.”

Cosy Christmas pyjamas – that will make you take out a second mortgage on the house.

Another said: “Cosy Christmas pyjamas – that will make you take out a second mortgage on the house #thismorning.”

Finally, one viewer wrote: “£90 pyjamas!!! Madness! #thismorning.”

Viewers slam Lisa Snowdon's pyjamas feature on This Morning
Lisa said she was going to wear the PJs all over the Christmas break (Credit: ITV)

What else Eamonn say about Lisa’s expensive pyjamas?

Lisa also stunned viewers when she told co-star Eamonn Holmes that she dry cleans the leopard-print pyjamas she wore on the show.

The expensive pair of PJs, which Lisa treated herself to, looked super-decadent.

Read more: This Morning dog: Viewers rage as mother dyes pooch green for Christmas prank

And Lisa said she fully intends to wear them on Christmas Eve, Christmas Day, New Year’s Eve and New Year’s Day.

Eamonn joked that she would probably smell after all that.

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