Holly Willoughby accidentally told This Morning viewers that the show was starting at 11:30 am instead of the usual time of 10:30.
On Monday, Holly and co-star Phillip Schofield told viewers what was featuring on the show in a promo before the programme started.
Phil told viewers: “Coming up, Martin Lewis has a warning for anyone who’s ever had a payday loan.”
Read more: Piers Morgan BLASTS Holly Willoughby on his GMB return
Holly continued: “We’ve got a BGT exclusive as we find out the true story behind Dave and Finn’s special bond.”
Phil said: “From Jennifer Aniston to Sandra Bullock, we’ll take a look at the A-list homes on the market.”
Holly added: “And who is H? We’ll be asking Line of Duty star Rochenda Sandall when she joins us live at 11:30.”
Phil quickly looked over at Holly, who realised her mistake and put her hand over her mouth as she giggled before it cut to adverts.
This Morning shared a clip of the moment and told viewers they were actually going live at 10:30.
The post read: “We’re live at 10.30, and definitely not 11.30.”
The show later shared a clip of what happened behind the scenes after Holly made the blunder on air.
As she laughed and walked out of frame, a producer can be heard saying: “Every day it’s at 10:30 isn’t it?”
Phil replied: “Has always… for nearly 200 years. What in the name of god woman?”
Ever wish you could just go back to bed and start again tomorrow?
Poor @hollywills… 😂 #Promo @Schofe pic.twitter.com/FqwsUvcbvM
— This Morning (@thismorning) 29 April 2019
Read more: Phillip Schofield caught using his phone in on-air blunder after Alison Hammond gets cut off
Holly said: “How could I do that? As soon as I’d said that I knew, obviously!”
Phil joked: “Well, there’s no point starting at 10:30 now is there? No one is going to be there, so let’s just all go for a coffee and reconvene at 11:30,” to which Holly added: “I am so sorry!”
The post was captioned: “Ever wish you could just go back to bed and start again tomorrow? Poor @hollywills… #Promo @Schofe.”
Viewers were amused by the blunder and called out Holly on Twitter.
One person wrote: “Where did holly get 11.30 from? 😂😂 #ThisMorning #jeremykyle,” while another said: “See you at 11.30am @hollywills @Schofe @thismorning #thismorning.”
Where did holly get 11.30 from? 😂😂 #ThisMorning #jeremykyle
— jodphurs (@jodphurs3) 29 April 2019
See you at 11.30am @hollywills @Schofe @thismorning #thismorning
— SimSim88 (@Simmone8865) 29 April 2019
Lol 😂😂😂holly saying
We’ll see u at 11.30am instead of 10.30 Phillip ‘s face when she said that #thismorning— joyce combe 🏴 (@jcombe2) 29 April 2019
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