Phillip Schofield accidentally swore live on air today, when his This Morning co-host Holly Willoughby fell over on set.
In an unscripted moment, Holly was seen spinning around in an attempt to show off her rainbow-coloured skirt by Kitty Joseph.
To celebrate Pride Month, 38-year-old Holly chose to wear the eye-catching skirt, teamed with a yellow cashmere jumper from Pure Collection, and couldn't resist spinning around and allowing the garment to billow around her.
However, the presenter became so dizzy she fell and was forced to sit down on the wooden floor of the ITV studios in an attempt to regain her composure.
And, as Phillip laughed at her expense, he blurted out an expletive!
Phil, 57, giggled and cursed at Holly, before urging her not to "pass out".
As she recovered from her tumble, Phillip said to her: "You dizzy [bleep]. Oh my God. Don't pass out."
My whole head went. It was like sitting in a rainbow puddle there.
Holly then replied: "My whole head went. It was like sitting in a rainbow puddle there."
Continuing the celebration of Gay Pride, Holly and Phil welcomed professional boxer Anthony Ogogo and former Corrie actor and gay activist Charlie Condou to talk about homophobia.
Anthony revealed he was trolled by homophobic fans after sharing a photograph of his sister's same-sex marriage.
His comments follow hot on the heels of Queen of the Jungle and Gogglebox star Scarlett Moffatt revealing she'd lost 7,000 followers after she travelled to New York to support World Gay Pride.
It's been a rollercoaster week for This Morning, after some fans accused the show of featuring "cheap news" to fill the gap left by The Jeremy Kyle Show.
Fans slammed the ITV series for becoming "more and more ridiculous" after they interviewed controversial plastic surgery addict Martina Big who has 'changed race' and wants the "biggest breasts in the world".
Will you be celebrating Gay Pride? Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know what you think!