This Morning duo Phillip Schofield and Holly Willoughby enjoyed the taste of victory as they teased Piers Morgan today (Monday, September 7).
In bagging Best Daytime Show, This Morning beat the likes of Good Morning Britain to the prize.
The TV Choice Awards event will be taking place virtually due to the coronavirus crisis.
But Alison was given the honour of presenting the award to herself and her colleagues on ITV’s flagship daytime show.
We’ve beat off Good Morning Britain, Piers Morgan, Loose Women, The Chase. Sorry guys, but we won!
She said: “Because of Covid, there’s no awards ceremony so they’ve entrusted me to deliver this to This Morning.”
Going on to list their rivals for the award, Alison also noted This Morning has dominated the category.
“This is the fifth one we’ve won,” she said.
“We’ve beat off Good Morning Britain, Piers Morgan, Loose Women, The Chase. Sorry guys, but we won!”
Alison congratulates her colleagues
Alison added proudly: “On behalf of all the nation, you guys have been amazing and the team has been amazing.
“On behalf of all the nation, you have been absolutely amazing and you do deserve this.”
Phillip went on to thank viewers who voted for the show, saying: “If you did vote for us then, thank you very much indeed!”
He also gave a mock apology to Piers.
“And sorry, Piers!” he smiled after offering his gratitude to fans.
“I can feel another glass of champagne coming on,” a pleased Holly pondered.
“Yeah!” Phillip agreed, straight after his joke apology.
TV presenter Alice Beer, also in the studio, then suggested drinking tequila to toast This Morning’s success.
Simon Mayo will host the TV Choice Awards 2020 virtually this evening following the event’s axing.
He said: “As voted for entirely by fans, The TV Choice Awards are a chance for us as viewers to celebrate the shows that have made the biggest impact in the last year.
“Join me in marking the achievements of our favourite TV stars as we settle in for a night of big reveals, speeches and maybe even a surprise or two.”
– The TV Choice Awards streams here on Monday September 7 from 7pm
Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know what you think of this story.