Morning Live presenter Kym Marsh sobbed on the BBC One show as she paid tribute to stillborn son Archie.
Tuesday’s (July 5) episode saw the former Coronation Street star visit Manchester’s Whitworth Gallery for an exhibition about baby loss.
Archie was born 18 weeks early in February 2009 and sadly died within moments.
And so viewers were particularly moved by Kym’s involvement – and thanked her for raising awareness around the subject.
Kym Marsh on Morning Live
As well as the Still Parents: Life After Baby Loss exhibition, Kym was shown attending a group session for women who have endured stillbirth.
Among other activities, group members create art to help them following their devastating losses.
Participants noted how finding a way to communicate about what happened to them has helped.
And while Kym empathised about finding it difficult to speak about losing a baby, she reflected on how important it is to find support.
She said: “It is only when you start actually meeting other people and reaching out, going ‘I’m not on my own here’. And there is some comfort in that.”
Kym also oversaw as Archie’s name was painted onto a memory wall at the exhibition.
Wiping away her tears, an emotional Kym took deep breaths and addressed the painfully bittersweet moment.
I’m so proud to have him on this wall.
“I’m so proud to have him on this wall. It is incredible,” she smiled through her sobs.
Morning Live today
Several viewers offered their best wishes and thoughts to Kym on Twitter following the segment.
“So proud,” one Twitter user messaged Kym on the social media platform.
“Leaking eyes watching Kym’s report, very moving,” admitted another viewer.
Someone else tweeted: “What a beautiful piece on @BBCMorningLive about #babyloss this morning.
“Thank you @msm4rsh for always giving this subject a voice. Brought a tear to my eye. @SandsUK #alwayslovedneverforgotten.”
And another person with an observation about the exhibition received a reply from Kym.
They tweeted: “@msm4rsh what a beautiful film on the baby loss exhibition.
“Thank you for opening up discussion on that. It would be great to see groups like this for early miscarriage as well. What a great initiative.”
Kym responded thoughtfully: “It’s for all baby loss no matter what gestation x.”
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