Fans of I'm A Celebrity have said there's "no point" watching the show as it features "too many adverts".
Viewers have said they are "sure" there are more ads being aired during the show this year than in any previous year.
"I'm A Celeb are definitely increasing the amount of adverts by the year," claimed one fan of the show.
Too many adverts. Won't be watching this year. Only two episodes in and I'm OUT.
The second episode of the show ran for 90 minutes, with viewers asking ITV to run less adverts and air the show for an hour instead.
Feel like I've watched 20 minutes of the programme and and an hour of adverts. I feel robbed #imaceleb
— 🙃jay (@jaydeexg) November 18, 2019
No point watching #ImACeleb with how many adverts are in it...🙄
— Chloe Jade👽 (@clojade96) November 18, 2019
Can we have a few more adverts? There hasn't been nearly as many as I'd like! #ImACeleb
— Leisha (@leishaxhale) November 19, 2019
Too many adverts. Won't be watching this year. Only two episodes in and I'm OUT. #ImACeleb
— nlsbevan (@Tasha1992_x) November 18, 2019
Other's complained the ad breaks were way too frequent.
Im a Celebrity is full of adverts man. Ad break every 5 minutes #ImACeleb
— Lewis (@FRSLewis) November 18, 2019
3 mins of #ImACeleb 5 mins of adverts 🤷🏻♂️
— Andy McAulay (@andymac365) November 18, 2019
— Atlanta G Brook (@AtlantaGBrook) November 18, 2019
Others thought they'd figured out why there seemed to be more adverts during this series, though.
And it seems they've put the blame squarely at the feet of big-money signing Caitlyn Jenner.
For all those people wondering why there are so many adverts - how else are they going to pay for Ant, Dec and Caitlyn Jenner!! #ImACeleb
— Amanda smith (@Anonamandamous) November 18, 2019
Is there more adverts than usual, they have to pay Caitlin’s fee some how.#imaceleb
— Tony Coffey (@TonyCoffey15) November 18, 2019
Last night's show saw the campmates get to grips with life in the jungle, with Adele Roberts dividing opinion over her choice of luxury item.
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