Holly Willoughby got a telling off from Martin Lewis on today's This Morning.
The bubbly blonde, 38, was hosting a Spring Savings segment alongside co-host Phillip Schofield when the subject turned to investments.
After Martin chastised the British public for not being savvy with their savings, Holly quizzed the This Morning regular on ISAs and the best places to save your cash.
Trying to make it easier for viewers to find out where to go for more information, Holly asked: "If you are that person, where's a place you can look online to find out all those sorts of things, just anywhere?"
You've asked me a question which Ofcom regulations say I'm not allowed to answer on air. I'm not getting myself in trouble.
Explaining that her question would get him in trouble with TV regulators Ofcom, a stunned Martin laughed nervously at the grilling.
He replied: "You've asked me a question which Ofcom regulations say I'm not allowed to answer on air."
He added: "I'm not getting myself in trouble."
Holly and Phil saw the funny side, though, and erupted into fits of giggles, hinting to viewers that there were a range of websites out there that could help.
But Martin wouldn't be brought into the discussion, saying he had "no idea" if the show's hosts were allowed to offer advice.
Today's show saw Holly's fashion choices criticised again, as viewers asked if her dressmaker had "run out of fabric" and had to sew two dresses together.
While some loved the Reiss dress, which featured two clashing prints, others weren't so keen and let the star know on her Instagram page.
Money Saving Expert Martin, meanwhile, recently returned to work after an agonising mouth ulcer forced him to take time off from live TV.
Was Holly right to ask Martin to break the regulations? Let us know what you think by heading over to our Facebook page @EntertainmentDailyFix and leaving us a comment!