Holly Willoughby dress Dancing On Ice: Week 3 sees presenter in vampish black gown

How does it compete with the best of previous series?

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Holly Willoughby has really switched up her look for week three of Dancing On Ice.

Normally she opts for pastels or shades of white, but tonight she’s embracing her dark side.

The 39-year-old is wowing viewers in the fitted black number.

It’s Musicals Week on the ice, so perhaps she’s been inspired by Wicked: a cross between Elphaba and Glinda? Okay, maybe not!

Some viewers couldn’t help but quip about the fact the This Morning presenter didn’t have her cleavage on show…

Last week she made good on her promise to up the glamour stakes on this year’s Dancing On ice, dazzling in a white gown with feather details around her decolletage and arms.

For the opening show, the mum of three wowed in a delicate pink gown.

Ahead of the show going live, the 39-year-old shared a glimpse of the designer number on Instagram and wrote: “Gosh it feels good too put a sequin on.”

Holly is known for her stand-out Dancing On Ice wardrobe – so of course we expected nothing less this year!

The host has worn a succession of exquisite designs on the hit ITV reality series since it started back in 2006.

From beautiful bodices to lovely low cuts, we take a look at the presenter’s best fashion moments to date.

holly and Phil on dancing on ice
Holly Willoughby and Phillip Schofield return to Dancing On Ice this weekend, but what will the host wear? (Credit: ITV)

Dancing On Ice: Holly Willoughby’s best fashion moments

Giving us a sneaky glimpse into her 2021 wardrobe, Holly stunned in this bridal inspired number.

The dress featured a fitted bodice, sheer panelling and sequin detail.

Meanwhile, a sheer wisp of fabric was perfectly positioned over her shoulder.

Showing off the look on Instagram, she said: “It’s always a privilege to step into a gown like this. I’m so looking forward to what’s to come…”

The presenter looked lovely in this red number (Credit:

Back in December 2019, the mum-of-three looked incredible as she took to the ice with co-host Phillip Schofield.

The full-length red dress was complete with a black bow and simple heels.

And while fans loved the Rebecca de Ravenel, the £1425 frock proved a little pricey.

Nevertheless, she still looked great!

Holly pulled out all the stops for last year’s finale, where she wore a breathtaking Lee Petra Grebenau design.

The dress was heavily embellished with a series of shimmering diamonds and crystals, which sparkled underneath the studio lights.

In addition, she added soft waves to her signature blonde hair.

And while the gown covered her feet, she was rocking a pair of Sophia Webster heels underneath.

Meanwhile, just weeks earlier, the star opted for old Hollywood glamour.

The dazzling black dress was fitted with feather detailing and a sheer plunging bodice.

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The BERTA gown also featured an embellished belt.

Adding to her glamorous look, Holly’s hair was perfectly styled into Hollywood waves – stunning!

Dancing On Ice: More dreamy dresses

Meanwhile, for the opening weekend of 2020, Holly turned heads in a peach-coloured dress from Joao Rolo Couture.

The couture gown was complete with feathered sleeves and a daring thigh-high split.

In addition, the dress also featured silver embellishment and a slight ruffled gathering.

Commenting on the look, one fan said: “Wow an angel!”

However, Holly opted for a slightly edgier look for the show in 2019.

This Versace number went down a storm with the star’s fans, with one saying: “You look beautiful as always.”

It featured a low neckline and statement straps, while her blonde locks were loosely curled.

And didn’t she look gorgeous?!

Holly stunned in this Suzanne Neville number (Credit: YouTube/ITV)

For the 2018 launch, Holly hosted alongside Phil in this floaty maxi dress.

Kicking off the series in style, the stunning blue dress was a design by fashion fave Suzanne Neville.

As well as a Grecian-style cut, it also had an elegant neck-tie and open front.

Gushing over the dress on Instagram, Holly wrote: “Literally living the dream.”

Holly stuns in couture

Another incredible look of Holly’s was this couture gown by Nedretta Ciroglu.

The angelic dress was fitted with feathered sleeves and stunning sequins.

She completed the oufit with jewels by Anoushka Jewellery and Prada heels.

Undeniably one of her best looks to date!

Meanwhile, Holly channeled her inner disco queen in this glitzy number.

The multi-coloured asymmetric number was a risk for the presenter, but it definitely paid off!

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She finished off the sequin look with a pair of silver heels.

Showing off the dress online, she said: “D-I-S-C-O …. let’s do this…”

Holly impressed viewers with this Grecian dress (Credit: YouTube/ITV)

Fans loved this look on Holly back in 2008.

However, the white Grecian dress compete with a plunging neckline, wasn’t without some critics.

Speaking about the dress, Holly once said: “It was just a lovely elegant dress.

“Maybe it stood out because it was white.”

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