GMB today

GMB today: John Simpson swears forcing Kate Garraway and Richard Madeley to apologise

'Was he talking to Richard Madeley?'

GMB presenters Kate Garraway and Richard Madeley apologised to viewers today (July 23), as John Simpson accidentally swore on air.

The 76-year-old broadcaster appeared on the ITV programme to discuss his new novel, Our Friends in Beijing.

But during the chat, John accidentally let slip a rather explicit word.

John Simpson accidentally swore on GMB today (Credit: ITV)

What happened on GMB today?

Speaking about a mock execution in his book, John said: “It wasn’t me in China, of course, but it was me in Beirut.

“I was made to kneel down and the guy stuck a gun in the back of my neck and pulled the trigger and, you know, I thought my last moment had come and then everybody laughed.

“And I got up and brushed off my knees and I thought I’ve got to reassert myself here, so I said to the guy who’d fired the gun, ‘Do you know what, you’re a real [bleep].”

Read more: GMB news: Richard Madeley and Kate Garraway divide viewers with ‘painful’ interview

John immediately covered his mouth as he noticed he let the word slip.

Thankfully, Richard and Kate saw the funny side of the blunder.

Kate said: “You’re in trouble now for saying that on breakfast television.

John apologised after swearing on the show (Credit: ITV)

“We won’t give you a mock execution, you’re ok, you’re ok, I think people will understand. But we apologise.”

Meanwhile, Richard added: “I think people will fully understand you’re talking about something a few years on.

“Obviously we apologise for anyone who’s offended.”

How did viewers react to John’s slip-up?

The moment didn’t go unnoticed with viewers at home.

Taking to Twitter, one said: “@kategarraway face on @GMB when John Simpson said he called someone a [bleep] for subjecting him to a mock execution was priceless.”

A second added: “I laughed so much John. Not watched GMB for ages, but you saying [bleep] was the highlight of my day.”

Another wrote: “Classic John Simpson.”

A fourth shared: “Nearly spat my coffee out when John Simpson called someone a [bleep] on GMB. It certainly woke me up.”

A fifth joked: “Drowsing whilst trying to get myself out of bed – then suddenly awake hearing the word [bleep] on @GMB. John Simpson, that was TV gold.

John Simpson, that was TV gold

“Makes a change for hearing Alan Partridge-esque Richard M’s cringyness.”

Meanwhile, others claimed John directed the comment at Richard.

One said: “Was he talking to Richard Madeley?”

Richard and Kate sat down with the broadcaster to discuss his new book (Credit: ITV)

Another joked: “Presumably John Simpson describing someone as a [bleep] was referring the Richard Madeley?”

A third commented: “He knows one when he sees one eh Richard Madeley.”

Read more: Kate Garraway says nurses ‘saved’ husband Derek’s life in NHS pay rise row

A fourth viewer added: “Please, please could John Simpson replace Richard Madeley on #GMB after waking up the nation when he said [bleep].”

Another shared: “Heard that John Simpson called someone a ‘real [bleep]’ on GMB and immediately thought of Richard Madeley.”

Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know what you think of this story.