Dr Hilary Jones was red-faced on Good Morning Britain this morning as he was forced to explain the pattern on his tie was not a rude one.
Viewers had spotted the design, which looked to some like it was a Playboy bunny.
They went online to share their views on the tie - but the TV doc insisted it was innocent.
One viewer wrote: "Can someone please tell me what the designs are on Dr H's tie. I think it might just be lockdown but they look rather rude."
Another speculated as to whether or not it was the Playboy bunny.
A third wrote: "Is that the Playboy bunny on #AskDrH's tie?"
But Dr Hilary was quick to put them right.
What's up, Doc?
In fact, Hilary's tie was a lot more innocent than that and featured Bugs Bunny - whose famous line is "What's up, doc?".
He was keen to put viewers straight once he realised what they were thinking.
Horrified, he said: "No! It's 'What's up, doc?' It's much more innocent!"
He then quickly began showing his tie to the camera which zoomed in on it for extra reassurance.
Dr Hilary's expertise
Dr Hilary has been central to the breakfast show's coverage of the coronavirus pandemic.
He has explained the difference between myth and reality about the virus, and explained the usefulness of facemasks the other day.
But he has warned that the pandemic could mean families will still be apart by Christmas.
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