Controversial I’m A Celeb campmate at centre of TV bidding war for own reality series

They made a big impression on I'm A Celebrity...

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She may not have been crowned Queen of the Jungle, but Rebekah Vardy certainly made her mark on the British viewing public during her stint in I’m A Celebrity.

And the nation was divided over whether they liked her no-nonsense straight talking, or felt her attitude towards the Iain was more than a bit bullying.

TV execs smell a ratings winner (Credit: ITV)

‘Marmite’ personalities are like gifts from the TV gods for reality show producers – so it’s no surprise that not one but two networks are snapping at Becky’s heels.

It’s been reported that both ITV and Channel 5 want to sign up the WAG and football star husband Jamie Vardy for their own reality series.

It’s hoped Jamie will come along for the ride too (Credit: FameFlyNet)

A source told The Sun: “They are big personalities and aren’t shy about saying what they think.

“And with two channels interested, the money would be considerable.”

But before everyone gets too carried away, the mum-of-four is said to be thinking twice about any further TV projects, after the way she’s been perceived by some following her jungle stay.

Rebekah’s attitude has impressed TV big wigs (Credit: ITV)

The source added: “She was taken aback by some of the negativity she faced coming out of the jungle.

“It’s made her extra cautious about doing reality TV.”

This industry news follows reports earlier this week  that two major channels were said to be in a “tug of war” over IAC winner Toff.

Toff will be laughing all the way to the bank after her I’m A Celeb victory (Credit: ITV)

ITV bagged Toff, 23, for the jungle with a bargain price of just £13,000, a fraction of what her well-known co-stars such Amir Khan were paid, because fewer people knew who she was before the show.

She was only famous to viewers of E4’s Made In Chelsea, and now they are desperate to keep her on the programme after she’s triumphed as I’m A Celeb’s most popular campmate ever.

She is contracted for one more series but will she remain after that?

Scarlett Moffatt handed over the jungle crown to Toff last night (Credit: ITV)

TV insiders say E4’s sister Channel 4 will be keen to have her as a presenter or panellist on some of their shows, while ITV are desperate to do the same.

Toff is calling she shots now (Credit: ITV)

“So she will have some tough decisions to make in terms of TV, but the future looks very bright,” a source told The Sun.

“There is going to be some real competition to make her good offers.

Toff is expected to land swimswear and lingerie modelling contracts (Credit: ITV)

“She was a big star on E4 but is undoubtedly now a much bigger TV personality in the mainstream thanks to ITV, and they would like to keep her and work with her more.

“It’s a real old-fashioned TV tug of war between the channels.”