The quizzer, 49, fired fresh shots at Gemma during last night's (Thursday, April 30) episode of The Chase spin-off show, after previously calling the controversial reality TV star one of the worst people he's ever met.
On Beat The Chasers, host Bradley Walsh was chatting with contestant Alex following a cash-builder question about the Olympic Games.
"I've got to be honest, I find the Olympic Games a bit boring," Bradders said, getting a laugh from the audience. "Do you know what I mean? People running about and chucking stuff.
What did Paul Sinha say on Beat The Chasers?
"Now, the Winter Olympics? That's a different ball game! They're running about and it's really slippy, so it's fine. Never mind all that gymnastics, flip-flip-flip-flop-flip-flop-bosh."
He continued: "Now, do it on ice, slip-slip-slip-slip-crash-bong-whack! That's what it's all about..."
Paul then cut in: "That was just Gemma Collins."
As many will know, Paul was referring to Gemma's shocking fall on the 2019 series of ITV's celebrity ice-skating competition Dancing On Ice.
Stunned viewers reacted to Paul's joke on Twitter.
One quoted, alongside laughing-crying and clapping emojis: "'And that was just Gemma Collins...'"
Howling at that Gemma Collins gag.
Another tweeted, adding a fire emoji: "OMG @paulsinha dissing Gemma Collins!"
A third put: "Howling at that Gemma Collins gag. Paul really shines on this show."
A 'brilliant dig'
Someone else called it a "brilliant dig".
As ED! reported last year, Paul told fans he thought the GC was among the rudest people he had ever met.
During a comedy routine, he described his experience with the former TOWIE star when they filmed an episode of Celebrity Catchphrase.
"Gemma Collins is one of the most horrible people on the planet," he told the audience.
"She demanded we call her the GC, and was one of the rudest people I have ever met. She refused to speak to Anton [du Beke, from Strictly Come Dancing] and I when the cameras weren't rolling."
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