Argos has found itself at the centre of a heated debate after releasing a new advert.
The ad features a family enjoying a range of garden items including a popcorn machine, an outdoor projector screen, comfy seats and a children’s toy car.
Read more: Ryan Thomas kisses daughter on the lips in sweet photo as they enjoy day out in London
Argos releases new advert
The Argos Twitter page wrote: “With summer spent closer to home this year, our gardens have been hosting relaxed family evenings.
“Movie lovers, are you good? Or are you good to go?”
However, some shoppers have hit out at the company for being “completely unrepresentative of modern Britain” as it features an all-black family.
With summer spent closer to home this year, our gardens have been hosting relaxed family evenings. Movie lovers, are you good? Or are you good to go? Check out the range now: https://t.co/LiwJSPEyUa #Argos #Summer pic.twitter.com/HAYdEEV8U9
— Argos (@Argos_Online) August 16, 2020
Meanwhile, many people have defended the advert, saying the backlash against the ad is “embarrassing” and “disgusting”.
What did critics say about the Argos advert?
One person tweeted: “Completely unrepresentative of modern Britain though.”
Completely unrepresentative of modern Britain though.
— DIZKO (@DIZKO4) August 26, 2020
In addition, another ranted: “So @Argos_Online isn’t interested in white folks then. Fine, we’ll use somebody else.
“See how long @Argos_Online lasts without white customers!!!”
Meanwhile, a third wrote: “Can we not complain to @Ofcom?
“There must be something in the advertising standards @Argos_Online or are they just providing their products to black people now?
“Is this another company that needs to be boycotted?”
So @Argos_Online isn’t interested in white folks then. Fine, we’ll use somebody else. See how long @Argos_Online lasts without white customers!!!
— Devon Bloke (@DevonBloke) August 26, 2020
Can we not complain to @Ofcom ? There must be something in the advertising standards @Argos_Online or are they just providing their products to black people now? Is this another company that needs to be boycotted?
— Doug Rutter (@doug_rutter) August 26, 2020
However, many people have jumped to the defense of the advert.
What did Argos shoppers say?
One said: “The ONE time that Argos put black people in an advert and everyone is outraged? How embarrassing.”
In addition, another agreed: “Absolutely shocking you can not make this crap up.
“White people crying about the Argos advert having black people in it.
“What is wrong with these morons?”
After that, one wrote: “People getting butthurt over an Argos ad featuring an all-black family sicken me.
“How empty and hollow must your life be that THAT is what riles you up?”
The ONE time that Argos put black people in an advert and everyone is outraged? how embarrassing
— Tina Snow ☃️ (@laurnicoletta) August 27, 2020
Absolutely shocking you can not make this crap up, white people crying about the Argos advert having black people in it.
What is wrong with these morons @Argos_Online— Gemma Patel (@GemmaPatel17) August 27, 2020
People getting butthurt over an Argos ad featuring an all-black family sicken me.
How empty and hollow must your life be that THAT is what riles you up?
— Bowman (@ItsBowmanTV) August 27, 2020
https://twitter.com/TheBarryPotter/status/1298980238446100480
So what if an Argos advert only included black people. Please STOP this racist BS..!!
— Derek Jones (@djones1509) August 27, 2020
Sooooo many people are kicking off about Argos using a black family in their advert, but apparently we don’t have a problem with racism in this country? Sure we don’t!
— Laura Rollins (@IanMalcolmsWife) August 27, 2020
Meanwhile, a rep for Argos said: “We proudly represent modern Britain and the people and communities that we serve.
“This ad is just one example of that.”
What do you think of the advert? Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know.