The One Show viewers were sent into a frenzy last night - over presenter Matt Baker's new facial hair!
The BBC host appeared to have ditched the razor over the Christmas break and revealed his new, rugged look on the show last night.
It was the first show of the year and viewers were even treated to dishy Grantchester actors James Norton and Tom Brittney on The One Show sofa, but it was Matt's beard that stole the attention.
He looked rather coy as his co-host Alex Jones later said: "The hot topic is Matt's beard."
She added: "Some love it, some hate it! I love it, what do you think?"
Soon, his hairy face was managing to cause quite a stir on social media.
Some viewers went wild for the 41-year-old's stubble, declaring he looked "hot".
One tweeted: "Matt Baker’s beard... HELLO 😍😍😍 #theoneshow @BBCOne."
While another added: "I’ve said many a time before how much I fancy Matt Baker but now he has a BEARD and it’s now a full blown love affair."
A third gushed: "@BBCTheOneShow well hellooooooo #Matt #Baker. Looking hot with the #beard. 💗 #swoon."
The hot topic is Matt's beard.
— rosie (@rosieraynes) January 7, 2019
I’ve said many a time before how much I fancy Matt Baker but now he has a BEARD and it’s now a full blown love affair
— Matt (@MatthewArnott) January 7, 2019
— Spacey (@WellieWearer) January 7, 2019
But the star's appearance also divided opinion with some saying he needed a good shave!
"Did Matt Baker not get the memo regarding shaving your Christmas Beard off before returning to work? @BBCTheOneShow #oneshow", chirped one critic.
Meanwhile, a second posted: "Matt Baker not sure about the beard!!!"
— Martin Hopkins 😎 (@hoppo07) January 7, 2019
Matt Baker not sure about the beard!!!
— Maureen Shorter (@maureenshorter) January 7, 2019
Well, one thing we can be sure of is that nobody really knows what happened on The One Show last night because everyone was too busy starring at Matt's lovely face!
Do you like his different look? Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know what you think.