Graham Foster has long been Emmerdale's moody man of mystery, but now he's becoming the resident Lothatio - and fans don't like it one bit.
The army veteran has recently sparked up a rather sweet relationship with Rhona Goskirk, who has seen through his brusk exterior to the slightly softer man inside.
On Thursday (October 17), Rhona was left stunned by Graham's uncharacteristic openness when he moved in for a passionate kiss.
After weeks of flirting and undeniable chemistry, the pair finally gave in to their feelings...
But there's something standing in the way of Graham and Rhona's fledging romance - something Kim Tate-shaped.
After his encounter with Rhona, Graham was then put in a difficult dilemma when Kim made a pass at him.
Torn between his affection for Rhona and his lust for Kim, Graham gave in - and fans were raging.
Greedy Graham's got two birds on the go.
One fan tweeted: "Tut Tut Graham, grow a back bone. Say no. Do not use and abuse Rhona as she's been through hell. Sorry you have just done it [bleeping] Kim. Run for the hills Rhona."
Another said: "No! Rhona is his!"
A third said "gross" and others agreed, with one typing: "Greedy Graham's got two birds on the go."
Some started the hashtag #TeamGrhona to show their support for the new couple, but one angry fan accused the soap of turning Graham into a "male slapper".
Next week, spoilers tell us that Graham makes his feelings known - but to who, and how?
Are you team Grhona? Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know what you think!