Jake Wood wants to "lead the army" against ginger discrimination.
The 47-year-old actor - who stars as Max Branning in BBC soap EastEnders - has taken to Twitter to slam those who "tease and bully" people with ginger hair.
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He says he doesn't understand why it's deemed "socially acceptable" to take aim at someone for the colour of their hair.
Quoting a video from BBC The Social which poked fun at the idea that red-heads struggle in hot weather, Jake wrote: "[Bleep]. I'm calling this out.
"Why is it socially acceptable to take the [bleep] out of someone for the colour of their hair and not for the colour of their skin?!
"All gingers have experienced being teased and bullied. I'm not even joking @GingerParrotUK I'm happy to lead the army (sic)."
Why is it socially acceptable to take the [bleep] out of someone for the colour of their hair?
Jake mentioned Ginger Parrot in his tweet, which is a website catered toward reporting on red-head specific news, and the company was all too happy to get behind his message.
In the replies, they wrote: "Let's start a red-volution! (sic)"
Let's start a red-volution! pic.twitter.com/XKcFWtELjv
— Ginger Parrot (@GingerParrotUK) July 24, 2019
And fans of the soap star flocked to the comments section to agree with him, calling out the double standards of discrimination.
One fan wrote: "The same people that are racist against people of colour are the same ones who are calling out people because they have ginger hair...
"I totally agree with you and I hear you and it's great that you're taking the stand and because it's not acceptable not acceptable at all (sic)."
Another said: "I hear ya, seriously though I have been saying this for years. (sic)"
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