What do you do if you’re a reality star who’s slowly fading into obscurity?
That’s right post a picture or comment on social media that will send fans wild – and then deny it.
It worked for Lauren Godger last week when she teased about being pregnant (she isn’t, apparently) and now this week Lucy Mecklenburgh has done the same.
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The gorgeous reality star and fitness guru posted a pic on Instagram of herself posing in a wedding dress .
Admittedly the former TOWIE star looked stunning in the white lace gown.
However, in spite of the fact she is totally loved up with a tattooed builder, she has assured fans that she isn’t getting hitched just yet!
In fact the pic was from a shoot that is set to promote one of Lucy’s new ventures – an online blog to help brides-to-be get in shape for their big day.
“I’m so, so happy to say that we’re now able to help Bride to Be’s with their goals to get fitter, healthier and combat stress on the run up to their big day! Yay!” she has said.
However she was fast to deny she was planning on getting married just yet.
“Okay, I know… I’m not getting married, but I just couldn’t help myself…” she wrote.
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“Can’t blame a girl for trying on a pretty Wedding Dress when she’s got the chance, can you?? How beautiful is this dress!?”
Lucy and her tiler boyfriend Nathan Sharp first got together in September 2016 but the reality lass, who has dated Mario Falcone and Louis Smith, has remained tight lipped about the romance.