The news broke at the weekend that Good Morning Britain presenter Susanna Reid had found love again, with a football chairman named Steve Parish.
Susanna - who split from the dad of her teen sons Dominic Cotton in 2014 after 16 years, appeared to confirm the reports, which claim she's been seeing the millionaire for two months, during an episode of the show this week.
But who is Steve Parish? Here's everything we know about the man romancing our favourite TV star.
Love this one circa 1998 with me and Izzy
Best known for his connections to Crystal Palace Football Club, the 53-year-old chairman and co-owner was born in South London.
He grew up in Lewisham, attending Colfe’s School in Horn Park Lane from 1976, where he remains a patron, even returning for a visit in 2014.
He later said of his time at school in a statement: "There isn’t a day that goes by that I don’t think about Colfe’s and am extremely grateful to the school.
"It is so important to do something you enjoy and love; come to terms with what you’re good at, and persevere at it."
He initially worked in marketing, making his reported £45million fortune with the help of advertising company, Tag, where he was CEO.
In 2010, he used his money to move into his true passion; football. Along with three other businessman, he bought Crystal Palace FC, after negotiating a deal with their creditors.
He sold Tag a year later and in December 2015 he was announced as chairman of the football club.
He came close to mainstream TV fame in 2017 when he was recruited to join the 15th series of BBC's Dragon's Den.
But Steve quit just weeks before filming began, explaining in a statement at the time: "On reflection, I have come to the conclusion that I couldn’t give Dragons’ Den the time and commitment the show needs and that the entrepreneurs deserve, therefore I have decided to give up my Dragons’ seat to someone else."
He was replaced by Tej Lalvani, chief executive of vitamin company Vitabiotics.
Steve keeps his home life private, but we know he is divorced and has two grown-up daughters, Jessica, 25, and Isobel, 20.
He's close to his daughters and recently wished his youngest daughter, Izzy, a happy birthday on Instagram.
It followed a party for family and friends at the exclusive London bar, Groucho Club.
Steve wrote: "Happy 20th @izzyparish, so so proud of you and the lovely kind smart lady you’ve become. Love you so much ❤️❤️❤️ have a great night and don’t be late for kick off tomorrow😘."
He also celebrated Izzy's graduation last year, writing on Instagram: "Born one minute graduating the next! Now off to the prom. So unbelievably proud of you @izzyparish @mm.wright isn't bad either 😉."
He also shared a sweet throwback shot from a family holiday in 1998, where he sunbathed in a pool with his young daughter.
He wrote: "Love this one circa 1998 with me and @izzyparish doing some serious boating ❤️ you girls 😄."
The Eagles chairman is also a world traveller, often sharing pictures from around his glamorous holidays on his social media accounts.
He's visited the likes of St Tropez, Cape Town, Ibiza, Davos, St Barths, Italy and New York.
In his spare time - as well as apparently romancing TV presenters - Steve says he is a "rubbish but enthusiastic amateur racing driver".
He also works out at the gym regularly.
He recently showing off his abs on Instagram, while on holiday in St Barths.
And now, apparently, he's focusing his time on making sure Susanna is happy.
We think we approve of this one, Susanna. Congratulations to you both.
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