We all know that agreeing to go on a first date lays us open to rejection.
There's an increased risk of getting dissed if it's a blind one.
Normally people - okay, British people - will sit out the drink or the meal, even if it's obvious there is no spark.
We're polite like that. Well, most of us.
And that's why so many First Dates viewers were so appalled by this week's show, when a diner came straight out and told his date for the evening that he wasn't attracted to them.
Scottish landlord John, 28, was paired with 35-year-old HR director and fellow Scot Greig.
It sounds really bad, but I don't find you attractive.
Now, he obviously realised there was no spark and had seemingly popped for a tactical cigarette break to consider his next move.
Returning to the table he levelled with Greig.
He said: "It sounds really bad, but I don't find you attractive. You're a really genuine guy, and we seem to get along, but I don't have that connection with you, so what's the point of staying and having main courses and dinners, you know?"
Greig: "Do you want to cancel your main course?"
And with that, John took that chance to end the date right there.