Fans had previously called for the star to part company with her stylist Angie Smith when she wore a black floral Lily & Lionel midi dress to present This Morning Live.
Now Holly's followers have taken to Instagram to offer their opinion on her latest look.
And some of them really didn't hold back when it came to the black floral Asos Design midi dress.
"My nan called! She wants her curtains back!" one exclaimed.
Another even accused the bubbly blonde of "raiding my granny's wardrobe".
You're too gorgeous to be wasted in a granny dress!
"You're too gorgeous to be wasted in a granny dress!" said another follower.
Others were a little kinder. One said: "Yesterday's outfit was much nicer, but sure you always look amazing, even wearing a potato sack."
Another echoed the same sentiment and said: "Holly is one of the few people that could wear a bin bag and still look stunning."
Others commented that they liked the dress, with followers praising the star's fashion choice.
They said: "Another day and another gorgeous dress. I like this one, it's very flowering."
However, the dress proved to be a hit on the Asos website, with almost all sizes selling out shortly after Holly appeared on screen.
What do you think of Holly's dress? Did you buy it? Head over to our Facebook page @EntertainmentDailyFix and let us know!