Stacey Solomon sent a beautiful text message to boyfriend Joe Swash live on Wednesday's episode of Loose Women.
But the I'm A Celeb star DIDN'T reply while the show was on air and we've all been wondering why!
Well, now we know, as he revealed the exact reason for not hitting 'reply' when the message came through - and it wasn't what Stacey was hoping for!
We all hoped Joe was going to send Stacey back a lovely, equally sentimental message but, er, apparently that's not what happened!
Taking to Instagram Stories afterwards, mum of two Stacey gave fans an update on the situation after catching up with Joe.
She said: "So, I got totally stood up on air today after I wrote a love letter to my boyfriend."
Laughing, Stacey, 28, added: "And, how awkward! Now we're working together for the evening!"
I was very suspicious as [you] don't ever say that so I knew something was up.
Joe, 36, argued it was an "insincere text" and he knew something was up, but Stacey replied: "What! It wasn't insincere! We were writing love letters to our loved ones via text because people don't use letters anymore. And I meant it!"
But Joe said: "Well, I was very suspicious as [you] don't ever say that so I knew something was up."
Stacey, who sat next to Joe in the green room, responded: "I do!"
But Joe laughed: "Nope. This is the closest I've been to her for about a month!"
Of course, the whole conversation was said in banter!
Stacey's full love text to Joe, which was read out loud by Janet Street-Porter on Wednesday's Loose Women, said: "Dear Joe, I'll never forget the first time I met you and you practically begged me to come Australia because you had quite obviously fallen in love with me. I don't blame you. I'm an absolute catch.
"Lo and behold, much to my dismay and apparent resistance, I quickly realised I liked you too.
"Thus the beginning of us and I can't think of a better person to have accidentally and unwilling fallen in love with. You are, without a doubt, the most patient and accepting person I know."
How could Joe resist replying to that?!
Stacey had challenged all the Loose Women on Wednesday to send a love text to someone special, after a debate on whether the art of writing love letters had died out.
Don't miss out: Three steps to ensure you see all ED!'s latest news on Facebook
Ruth Langsford sent one to husband Eamonn Holmes, although, like Joe, he didn't reply while the show was on air.
Janet sent her message to fellow panellist, Linda Robson, who did reply, while guest panellist, Catherine Tyldesley, also got a reply from her husband, Tom Pitfield.
Do you think the art of love letters is fading? Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know what you think!