Before finding fame on Gogglebox, Scarlett Moffatt proved she was no stranger to plenty of fake tan and lots of slap on MTV’s Beauty School Cop Outs.
She’s also not shy about posing for a sultry selfie or two, as her Instagram account demonstrates.
But now, the former Queen of the Jungle is speaking out against social media fakery, going make-up free on Instagram in a bid to encourage young girls to be themselves.
The recent post shows a smiling, bare-faced selfie alongside a heavily filtered, fully made-up shot of Scarlett pouting for the camera.
She captions the post: “To all you young girls (and older ladies) out there don’t believe all you see on social media.
“This goes to show what make up and a filter can do.
“Love who you are and don’t compare yourself to anybody else.
“As Dr. Seuss once said…. Today you are You, that is truer than true.
“There is no one alive who is Youer than You.”
The picture got a great response from Scarlett’s followers, who praised the bold move.
One fan replied: “Well said Scarlett! We all should learn to love our imperfections and love who you are.”
Many fans commented with concerns over their daughters or sisters growing up with the potentially harmful influence of social media.
One comment read: “How nice and refreshing of u to post 2 very different pics (both of which u look lovely in by the way) but to let people see we can change how we look with filters etc and it’s not reality!
“My little girl is 9 and dreading her growing up with all the falseness.”
Scarlett herself has an 11-year-old sister, Ava-Grace – maybe she wants to ensure she grows up knowing that not everything on social media is quite as perfect as it seems…