Scarlett Moffatt was left blushing somewhere beneath her fake tan on her very first day in the jungle after she ended up wading through a lake in a see-through dress!
The slim and sassy Gogglebox star wore the inappropriate dress while completing her first challenge with actor and co-campmate Larry Lamb.
The 26-year-old waded through deep water after her canoe sank and she fell in.
Doubtless, it’ll make hilarious TV for the show’s return tonight on ITV and everyone is expecting this series to add to the much-loved TV star’s popularity.
Moffatt and Lamb were dropped off in the Australian jungle by helicopter, only to find out they had to paddle their way to camp.
Larry’s canoe sank too but he was quick enough to make it to dry land. No such luck for our hapless Pocahontas, Scarlett who found herself doing a Titanic impression while her hero Larry swam back to save her..
"I'm really regretting my choice of outfit" said Scarlett, looking at her silky number.
"I've been on a pedalo but that's where my skills start and end".
ITV bosses hope we all get Scarlett fever this year, as they attempt to make up for lower-than-expected ratings for its other big show, X Factor.
Carol Vorderman is also in the camp, hoping to prove – along with Larry – that the older stars have true grit.
Meanwhile, Scarlett can look forward to seeing boyfriend, Luke Crodden when she leaves camp, whenever that may be.
The couple are fast approaching their first anniversary together and Scarlett has even shown him what size ring she wears in case he considers popping the question.
It certainly sounds like true love: “Luke’s alright. I mean, he’s into aliens, so he’s my cup of tea.”
For now, aliens are the least of her worries. There’s a load of grubs, ants, maggots and scorpions to eat and endure first.