Former TOWIE star Sam Faiers decided to breastfeed live on This Morning and everybody loved it!
Despite the usual controversy surrounding breastfeeding in public, viewers praised her for the move.
Sam had been stuck in traffic and was feeding Paul before the show went live, and to make sure she could keep her slot, she decided to keep feeding.
Sam sat with baby Paul under a blanket as she fed him while chatting with Holly Willoughby and Phillip Schofield.
The 25-year-old explained she didn't have time to do it on her way to the studios, making it clear it was her choice to do so and not the requirement of the show.
Shockingly, nobody complained (which makes a nice change) and many viewers took to Twitter to praise her and the ITV daytime show.
One wrote: "Good for you @thismorning showing breastfeeding on the television and good for Sam Faires! What a beautiful little boy! #This Morning [sic]".
Another added: "@SamanthaFaiers so much respect for Sam feeding live on #thismorning #breastisbest".
Sam appeared on the show to speak about her new ITVBE show The Mummy Diaries.
She said: "Paul and I want five children.
"We don't want too long a gap between babies, but I want to wait until we're married."
The blonde beauty also revealed that she doesn't miss being on TOWIE and that she is planning on moving away from Essex.
"We haven't found anywhere yet. We've been looking in the Surrey area.
"I will miss living so close to my mum and sister but it's not too far away."