Fresh from taking their daughter Princess Charlotte for her first day at school, the Duke and Duchess of Cambridge have become the most popular royals on Instagram.
Prince William and his wife Kate became the first members of the royal family to hit the ten million followers milestone on the social network over the weekend.
It makes them the reigning king and queen of Instagram among their royal peers.
And their loyal followers were quick to react to the milestone achievement.
One said: “CONGRATULATIONS on reaching 10M followers! Keep up the great work!”
Another said: “HAPPY 10 MILLION!”
A third added: “The Kensington Palace Instagram account has 10,000,000 million followers! Yes, ten million! Congratulations.”
Perhaps revealing why they’re top of the Instagram pops, Will and Kate’s followers were especially gushing about the couple.
One called William a “wonderful respectable person”, while another made a thinly-veiled jibe at Harry and Meghan.
They said: “That’s how it should be… more work, less drama.”
Followers also seem to love the family pictures the couple share on their Instagram page.
An image of Princess Charlotte’s first day at school received 1.26 million likes and thousands upon thousands of gushing comments.
However, it might not be long before Harry and Meghan overtake the heir to the throne and his wife.
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Today, we are excited to be able to announce details for the Duke and Duchess of Sussex’s upcoming tour to Africa! 🇿🇦🇧🇼🇦🇴🇲🇼 • In just two weeks, Their Royal Highnesses will embark on this official tour focusing on community, grassroots leadership, women’s and girls’ rights, mental health, HIV/AIDS and the environment. This programme has been many months in the making, and The Duke and Duchess are eager to focus their energies on the great work being done in Southern Africa. From meeting with Archbishop Desmond Tutu to joining ‘Waves for Change’ on Monwabisi Beach, the South Africa programme will be educational and inspiring. The Duke is especially proud to continue the legacy left by his mother with her work in Angola as he joins Halo Trust again in an effort to rid the world of landmines. HRH will also travel to Malawi where he will check in on the British Army’s partnership with African Parks and will be working on the ground supporting local communities. The Duke is particularly proud to be able to deliver an exciting new initiative, a Queen’s Commonwealth Canopy three-country partnership which he designed and consulted with Governments in Namibia, Botswana and Angola to protect forest and wildlife corridors around the Okavango Delta. The Duchess will be working with local organisations to promote women and girls’ health and education, entrepreneurship and leadership. With such a textured culture and history, Their Royal Highnesses are grateful for the opportunity to connect with those on the ground in Southern Africa and to be inspired by the work being done and learn how they can be better supported. As President and Vice President of The Queens Commonwealth Trust and The Duke’s role as Commonwealth Youth Ambassador, The Duke and Duchess cannot wait to meet with young leaders mobilising change and adding to the beauty of these Commonwealth countries 🇿🇦🇧🇼🇦🇴🇲🇼 • “We look forward to seeing you soon!” • Photo ©️ PA images / Tim Graham – Getty Images / @Sentebale /@AfricanParksNetwork / @YouthAlert
The @SussexRoyal account has only being live for five months and already it’s amassed 9.4m followers.
Surely the couple’s upcoming royal tour of Africa, where we’ll get a glimpse of young Archie, will only add to their social media popularity.
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